Down 15%! Why did the THG share price crash today?

The THG share price plunged after the e-commerce firm posted its interim report. Could this be an opportunity for me to buy the stock?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Close up of a group of friends enjoying a movie in the cinema

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The THG (LSE:THG) share price was falling heavily today (14 September) after the digital commerce firm reported its H1 earnings. As I write mid-morning, the shares were down 15% to 74p.

That’s still more than double last October’s share price of 32p, it should be said. But overall, we’re looking at an 88% collapse since the stock started trading on the London Stock Exchange three years ago.

Why has the firm’s interim report sparked this latest sell-off? Let’s take a look.

Headline figures

Prior to this half-year earnings release, investors were keen to see whether the company could bring costs under control to improve EBITDA profitability. And how this would affect growth in its three core divisions (Beauty, Nutrition, and Ingenuity).

Well, the answers are in and the market didn’t like what it saw.

For the six months to the end of June, group revenue fell 9.3% to £969.3m from £1.07bn the year before. Here’s how that broke down on a division level.

BeautyNutritionIngenuity
Revenue £538.7m£340.7m£320m
Growth year on year-10.4%+2.6%-14.9%

Meanwhile, continuing adjusted EBITDA of £50.1m improved 22.9% from £40.8m last year. And that was above the top end of guidance, which the firm had put between £47m and £50m. A margin of 5.3% was up from 4%. 

BeautyNutritionIngenuity
Adjusted EBITDA£10.6m£47.1m£3.4m
Growth year on year-40.4%+71.9%-50.8%

The end result of all this was a loss of £99.5m in the first half. That was wider than last year’s £89.2m. Management attributed this increase to a £26.2m one-off charge related to the disposal of its loss-making OnDemand business.

Digging deeper

There were some worrying numbers in the report, I feel. Chief among them was the slowing growth and declining profitability in its Ingenuity division. This is the e-commerce platform that helps other brands with their digital strategy and sales.

Previously, this was seen as the growth engine of the business. Now it seems to be sputtering badly.

Also, we can see that adjusted EBITDA for the Beauty segment fell 40% to £10.6m. This unit houses popular retail brands such as Lookfantastic and Cult Beauty. Now, there was a one-off de-stocking in manufacturing issue, but the firm is facing some challenges here.

Nutrition was a bright spot, as the high price of whey eased, boosting margins.

Looking forward, management said that sales trends were “gradually improving” into the second half. However, it still lowered its full-year revenue forecast, signalling a potential decline by as much as 5%.

The previous forecast was for single-digit growth, so that’s not great, and almost certainly played a big part in the sell-off.

Will I buy the stock?

I was bearish on the stock before the report due to the continuing losses, and that hasn’t changed.

Yes, the business is finally taking decisive action to improve its profitability, which is a positive. But as it pulls back on spending, growth is inevitably going to be sacrificed. Still, the slowdown in its Ingenuity unit is alarming, I feel.

My portfolio is largely made up of growth and dividend shares. However, I’m not sure whether THG is a growth stock today, and it obviously doesn’t pay dividends as it’s loss-making. Therefore, I think there are far better opportunities elsewhere right now.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Ben McPoland has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

I’d follow Warren Buffett and start building a £1,900 monthly passive income

With a specific long-term goal for generating passive income, this writer explains how he thinks he can learn from billionaire…

Read more »

Investing Articles

A £1k investment in this FTSE 250 stock 10 years ago would be worth £17,242 today

Games Workshop shares have been a spectacularly good investment over the last 10 years. And Stephen Wright thinks there might…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

10%+ yield! I’m eyeing this share for my SIPP in May

Christopher Ruane explains why an investment trust with a double-digit annual dividend yield is on his SIPP shopping list for…

Read more »

Investing Articles

Will the Rolls-Royce share price hit £2 or £6 first?

The Rolls-Royce share price has soared in recent years. Can it continue to gain altitude or could it hit unexpected…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much should I put in stocks to give up work and live off passive income?

Here’s how much I’d invest and which stocks I’d target for a portfolio focused on passive income for an earlier…

Read more »

Google office headquarters
Investing Articles

Does a dividend really make Alphabet stock more attractive?

Google parent Alphabet announced this week it plans to pay its first ever dividend. Our writer gives his take on…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Could starting a Stocks & Shares ISA be my single best financial move ever?

Christopher Ruane explains why he thinks setting up a seemingly mundane Stocks and Shares ISA could turn out to be…

Read more »

Investing Articles

How I’d invest £200 a month in UK shares to target £9,800 in passive income annually

Putting a couple of hundred of pounds each month into the stock market could generate an annual passive income close…

Read more »