Near 52-week lows, these FTSE 100 shares could be brilliant long-term market-beaters

A sluggish UK market has thrown up many opportunities for long-term investors. Our writer picks out two favourites from the FTSE 100.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Group of young friends toasting each other with beers in a pub

Image source: Getty Images

As a complete Fool, I’m only interested in owning stocks that stand a better-than-average chance of outperforming the UK market. Otherwise, I might as well just buy a passive fund that tracks the return of the FTSE 100 and do something more productive with my time.

With this in mind, here are two that I’ve got my eye on currently.

Selling pressure

Shares in premium alcoholic drinks seller Diageo (LSE: DGE) keep falling. At the time of writing, they’re down 15% in the last 12 months as investors remain skittish about higher costs and ongoing geopolitical and macroeconomic uncertainty. The tragic loss of long-standing former CEO Ivan Menezes was a shock too.

These difficulties aside, Diageo’s main appeal for me can be summed up in one word: consistency. This is a company that manages to keep growing revenue and profit in most years. Indeed, the fact that people will continue drinking its brands through good times and bad has allowed the company to build an excellent track record of raising its annual dividends.

All this goes to explain why the shares have and will probably continue to vastly outperform the FTSE 100 over the long term.

Still too expensive?

If there’s one drawback here, it’s probably the valuation.

Despite recently setting a new 52-week low, the shares still change hands for the equivalent of 19 times forecast earnings. That doesn’t exactly scream ‘cheap’. However, it is significantly lower than this company’s five-year average price-to-earnings (P/E) ratio of 24.

Since we’re unlikely to ever see it in the bargain bin, I think now’s as good a time as any for me to begin building a position when cash becomes available.

Out of favour stock

A second top-tier stock hitting 52-week lows is Aviva (LSE: AV). This appears to be largely due to concerns about the state of the UK economy — and the lack of interest in wealth management services during downturns — rather than anything specifically to do with the company. Tellingly, the share prices of sector peers Prudential and Old Mutual are also out of favour.

Like Diageo, I see this as an opportunity. The shares now trade on a P/E ratio of less than nine. That’s low relative to the average P/E of UK stocks in general.

It also looks like a great deal considering that the £10bn cap has recently become a far more efficient business while maintaining a dominant hold on the life insurance market.

Great income

The thing I like most, however, is the income stream. Right now, it yields 8.7%. That outpaces inflation. It’s also far more than I’d get from a cash savings account or, indeed, most stocks in the market.

Importantly, it too has a good history of hiking its payouts. That’s definitely not the case with all FTSE-listed companies.

Ultimately, the best time to buy is usually when no one else will, so long as the company in question isn’t a basket case and the long-term outlook is positive.

I think that’s the case here, especially as an ageing population will push more of us to get our retirement finances in order.

This makes me believe Aviva could outpace the market return over the next decade.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo Plc and Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Lady wearing a head scarf looks over pages on company financials
Investing Articles

Is April a good time to start buying shares?

Wondering whether now's a good time to start buying shares to build wealth? History suggests it is, says Edward Sheldon.

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Inflation in newspapers
Investing Articles

1 FTSE 100 stock that could benefit from higher inflation

For most companies, inflation is a risk. But for one FTSE 100 firm, higher input costs could be an opportunity…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The 2026 stock market sell-off could be a rare opportunity to build wealth in an ISA

The recent stock market sell-off has led to some shares falling 20% or more. This could be a great opportunity…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

It’s down another 13%! Analysts were dead wrong about the Greggs share price

The Greggs share price continues to fall and analysts have been revising their share price targets down further. Dr James…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Is the stock market about to reach breaking point?

Private credit has a problem with the emergence of artificial intelligence. And it could be set to create issues across…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A once-in-a-decade chance to buy this S&P 500 stock?

As investors focus on oil prices and the conflict in Iran, Stephen Wright's looking at potential opportunities in the S&P…

Read more »