5 reasons why Aviva is the high-yield FTSE 100 stock I’d buy today!

This high-yield share has an exceptional track record of returning cash to investors. Here’s why I’m looking to add it to my portfolio when I can next invest.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young black colleagues high-fiving each other at work

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’m searching for the best FTSE 100 bargain stocks to buy in September. Aviva (LSE:AV), whose share price has slumped in the year to date, is one I’m aiming to add to my portfolio. Its dividend yields, which march towards 10%, are too tantalising to ignore.

Here are five good reasons to buy Aviva shares right now.

1. Low earnings multiples

Aviva’s plummeting share price means is now trades on a rock-bottom price-to-earnings (P/E) ratio.

City brokers expect the company to move back into profit this year, resulting in a multiple of just nine times for 2023. This is well below an average of 14 times for FTSE 100 shares.

Pleasingly its low P/E ratio is expected to move even lower, to 7.7 times and 7 times, for 2024 and 2025, respectively. This reflects expectations that annual earnings will rise by double-digit percentages over the period.

2. Demographic opportunities

Aviva’s share price has slumped as fears over the UK economy have grown. During economic downturns spending on wealth, protection, and investment products can fall.

But I’m tipping profits here to surge once current conditions pick up. People are taking an increasingly proactive approach to saving for their retirement as funding of the State Pension becomes tougher.

There is huge upside here in the coming decades as the country’s elderly population rapidly grows, too.

3. Brand strength

Having a strong brand power is essential for all businesses. It’s one of those famous economic moats that legendary investor Warren Buffett searches for when selecting which stocks to buy.

Positive customer recognition is especially important when it comes to money. And fortunately Aviva has this in spades, giving it an edge against much of the competition. It explains why the business is the UK’s biggest life insurance provider with a market share of around 20%.

4. A brilliant cash creator

Aviva’s balance sheet is in rude health thanks to the sale of non-core assets in recent years and ongoing heavy streamlining. Its Solvency II capital ratio remained above 200% as of June. Meanwhile, the company’s ‘own funds’ under solvency rules jumped 26% year on year to £648m.

Strong cash generation gives the insurer extra strength to navigate industry downturns. It also provides the firm with money to invest in areas like digitalisation and product development to drive future growth.

Finally, the business has the financial clout to continue rewarding its investors. Speaking of which…

5. A generous wealth sharer

Aviva has a great track record of paying dividends that are well ahead of the index average. Its decision to raise the interim dividend by 8%, to 11.1p per share, suggests its progressive dividend policy remains in great shape.

City brokers certainly expect shareholder payouts to continue growing for years to come. This means that a large dividend yield of 8.7% for this year rises to an even better 9.2% for 2024 and 9.7% for 2025.

The firm also remains keen to keep returning excess cash to its investors through share buybacks. In the first half of 2023 it repurchased another £300m worth of its own shares.

Aviva shares tick a lot of boxes for me as a long-term investor. And at current prices I think they are too cheap to resist.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is 2026 the year the Diageo share price bounces back?

Will next year be the start of a turnaround for the Diageo share price? Stephen Wright looks at a key…

Read more »

Investing Articles

Here’s my top FTSE 250 pick for 2026

UK investors looking for under-the-radar opportunities should check out the FTSE 250. And 2026 could be an exciting year for…

Read more »

Yellow number one sitting on blue background
Investing Articles

Here’s my number 1 passive income stock for 2026

Stephen Wright thinks a 5.5% dividend yield from a company with a strong competitive advantage is something passive income investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »