Should I buy these 2 former stock market darlings in a Stocks and Shares ISA?

After a bumpy summer for investors, now looks like a good time to load up a Stocks and Shares ISA. These two former favourites tempt me.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Happy male couple looking at a laptop screen together

Image source: Getty Images

I’m looking for top FTSE 100 companies that would fit nicely into a Stocks and Shares ISA, and I find two names particularly intriguing. Both have been hugely rewarding for investors but have now fallen out of favour. Could today be a good time to buy them?

My two former FTSE darlings are insurer Admiral Group (LSE: ADM) and fund platform Hargreaves Lansdown (LSE: HL).

Two years ago, they were riding high. Since then, the Admiral share price has crashed 35.09% and Hargreaves’s shares have plunged a thumping 48.62%. Admiral has recovered slightly, climbing 6.68% over the last year, but Hargreaves is still heading south, down 12.89%.

Last week, Admiral mustered a 4% rise in first-half pre-tax profits to £234m but that’s not much to shout about. Especially since it slashed the interim dividend by 15% at the same time. These are tough times for general insurers, as customers are squeezed while rising claims and labour costs drive up premiums.

Doesn’t float my boat

Admiral has been testing its pricing power by passing on costs to consumers, which has boosted income but at the cost of shrinking its customer base. It may be a price worth paying but nothing about this story excites me. The cost-of-living crisis still has some way to run.

Also, the FTSE 100 is currently packed full of high-yielding stocks trading at dirt-cheap valuations. Yet Admiral looks relatively pricey at 19.12 times earnings while yielding just 3.43%. I think I can find better value elsewhere.

The Hargreaves Lansdown share price just keeps falling. It’s down another 15% in the last month, making it one of the very worst performers on the FTSE 100. Its performance is highly sensitive to stock market movements, and it’s suffered from recent volatility.

Fears that the US Federal Reserve will carry on hiking interest rates and concern over a Chinese meltdown have delivered a double dose of punishment.

I remember when Hargreaves Lansdown shares routinely traded at around 24 times earnings. Today, they’re valued at 11.8 times forecast earnings for 2023. Suddenly I’m tempted and I’ve just found something else to like. The board has steadily increased its dividend per share in recent years and further progression is expected in the year to 30 June 2023, as my table shows.


20192020202120222023*
Dividend per share33.70p37.50p38.50p39.70p41.00p*
Dividend yield1.8%2.3%2.4%5.0%5.44%*
* forecast

Hargreaves is slowly transforming from a growth stock into an income stock, which tends to happen when firms hit the FTSE 100. For years, the dividend barely topped 2%. Now investors can expect 5.44% this year and 6.05% in 2024.

Brighter times ahead

I’m coming round to Hargreaves Lansdown. At some point, interest rates will peak and stock markets recover. When that happens, private investors will flood back and its assets under management should rise

Hargreaves is no longer the young and hungry challenger. Instead, it’s the one to beat in a competitive market. Yet it remains popular with its customers and will grow when conditions allow. I will buy when I have more cash at my disposal. Let’s hope that happens before its share price starts to recover. By contrast, I’ll leave Admiral in dry dock for now.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Admiral Group Plc and Hargreaves Lansdown Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Passive income text with pin graph chart on business table
Investing Articles

I asked ChatGPT for the best stock to buy in my ISA for passive income. Here’s what it said…

Paul Summers isn't particularly surprised by an AI bot's suggestion for the best passive income stock. But there's a big…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Are you secretly paying tax rates of 83%? Find out here!

Do you really know how much you pay in tax on income, fuel, and various goods? Investing wisely can cut…

Read more »

Woman painting a Warhammer model
Investing Articles

Investors can’t stop buying these UK shares

Paul Summers checks in with two outstanding UK shares sitting at all-time highs. But has the 'easy money' already been…

Read more »

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

£15,000 invested in red-hot Scottish Mortgage shares 1 month ago is now worth…

Scottish Mortgage shares are having a moment, and Harvey Jones says it's mostly down to its exposure to Elon Musk's…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Are IAG shares the ultimate FTSE 100 volatility play? 

IAG shares ended last week on a high, and has held up pretty well during the Middle East crisis. But…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Will the stock market go off like a rocket on Monday?

Middle East turmoil is yet to trigger a full-blown stock market crash. Harvey Jones says the recent recovery could have…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

Here’s what £15,000 invested in Taylor Wimpey shares on Thursday is worth today…

Investors holding Taylor Wimpey shares finally had something to celebrate on Friday as the beaten-down FTSE 250 housebuilder rallied. What…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How much would it take to turn an ISA into a £1,000-a-month passive income machine?

Focusing on dividend shares in well-known, big companies, what would it take for someone to target a four-figure monthly passive…

Read more »