Should investors still consider Amazon shares despite strong 2023?

Amazon shares have been a winner in the market for a number of years, but is there more to come, or should investors consider taking profits?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Middle-aged white male courier delivering boxes to young black lady

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Amazon (NASDAQ:AMZN) is one of the most successful companies in the world. The company has been growing rapidly for years, and is a leader in e-commerce, cloud computing, and AI. It has had a great 2023 so far, but are Amazon shares still worth considering?

There are not many companies that fall into the ‘many companies within one’ description, but Amazon certainly does. The company’s campus in Seattle is now so large it has its own zip code. Investors in previous years have been rewarded for the growth of the e-commerce sector. But is Amazon just scratching the surface of other potential income streams?

How’s growth looking?

As we probably all know, the company has a strong track record of growth. Amazon’s revenue has grown by an average of 20% for the past five years. Growth is being driven by the increasing popularity of e-commerce, as well as expansion into new markets.

Amazon has a dominant market share in e-commerce. The company controls about 40% of the US e-commerce market. This gives it a significant advantage over its competitors, such as Walmart and eBay.

Most interestingly, Amazon is investing heavily in new growth areas, such as cloud computing, artificial intelligence, and healthcare. These are all fast-growing industries, and Amazon is well-positioned to capitalise on this growth. With over 2bn hits on the homepage in the last six months alone, launches of new products are well known, and readily adopted.

As a result of these new high-margin sectors, analysts expect the earnings of Amazon to grow by an impressive 31% over the next five years. This is far above the market average of 16%.

What’s the catch?

Of course, there’s never a sure thing in the market. With companies the size of Amazon, issues around regulation and competition are never far away. The fundamentals of a company growing so quickly also need to be carefully considered.

The price-to-earnings (P/E) ratio of 109 times is more than double the average of the e-commerce sector at 39.4 times. A ratio calculated on the forecast earnings growth of 56.4 times would seem more reasonable. This suggests that growth has been priced in, and any disappointments could lead to investors questioning their ownership.

The company is also facing increasing competition from other international e-commerce retailers, such as Alibaba, MercadoLibre, and JD.com. With these companies having much smaller P/E ratios than Amazon, investors may choose to look elsewhere.

The expected return on equity (ROE) is also rather low at 7.8%. This suggests that that less is being done to improve operations. With e-commerce shares typically being cyclical, meaning that recessions often lead to a decline, now may be a difficult time to turn this around.

Am I buying?

I believe that Amazon as a company is going nowhere any time soon. The user base is loyal, and the platform is best in class. Amazon shares, however, have been on such a terrific run that I feel there is less potential ahead. There may be tremendous growth ahead for rapidly evolving technology in AI. However, with the hype of technology stocks in 2023, and uncertainty in the wider economy, I will not be buying Amazon shares.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Gordon Best has no position in any of the shares mentioned. The Motley Fool UK has recommended Amazon.com. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Dividend Shares

Will the Diageo share price crash again in 2026?

The Diageo share price has crashed 35.6% over one year, making it one of the FTSE 100's worst performers in…

Read more »

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »