Should investors still consider Amazon shares despite strong 2023?

Amazon shares have been a winner in the market for a number of years, but is there more to come, or should investors consider taking profits?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Middle-aged white male courier delivering boxes to young black lady

Image source: Getty Images

Amazon (NASDAQ:AMZN) is one of the most successful companies in the world. The company has been growing rapidly for years, and is a leader in e-commerce, cloud computing, and AI. It has had a great 2023 so far, but are Amazon shares still worth considering?

There are not many companies that fall into the ‘many companies within one’ description, but Amazon certainly does. The company’s campus in Seattle is now so large it has its own zip code. Investors in previous years have been rewarded for the growth of the e-commerce sector. But is Amazon just scratching the surface of other potential income streams?

How’s growth looking?

As we probably all know, the company has a strong track record of growth. Amazon’s revenue has grown by an average of 20% for the past five years. Growth is being driven by the increasing popularity of e-commerce, as well as expansion into new markets.

Amazon has a dominant market share in e-commerce. The company controls about 40% of the US e-commerce market. This gives it a significant advantage over its competitors, such as Walmart and eBay.

Most interestingly, Amazon is investing heavily in new growth areas, such as cloud computing, artificial intelligence, and healthcare. These are all fast-growing industries, and Amazon is well-positioned to capitalise on this growth. With over 2bn hits on the homepage in the last six months alone, launches of new products are well known, and readily adopted.

As a result of these new high-margin sectors, analysts expect the earnings of Amazon to grow by an impressive 31% over the next five years. This is far above the market average of 16%.

What’s the catch?

Of course, there’s never a sure thing in the market. With companies the size of Amazon, issues around regulation and competition are never far away. The fundamentals of a company growing so quickly also need to be carefully considered.

The price-to-earnings (P/E) ratio of 109 times is more than double the average of the e-commerce sector at 39.4 times. A ratio calculated on the forecast earnings growth of 56.4 times would seem more reasonable. This suggests that growth has been priced in, and any disappointments could lead to investors questioning their ownership.

The company is also facing increasing competition from other international e-commerce retailers, such as Alibaba, MercadoLibre, and JD.com. With these companies having much smaller P/E ratios than Amazon, investors may choose to look elsewhere.

The expected return on equity (ROE) is also rather low at 7.8%. This suggests that that less is being done to improve operations. With e-commerce shares typically being cyclical, meaning that recessions often lead to a decline, now may be a difficult time to turn this around.

Am I buying?

I believe that Amazon as a company is going nowhere any time soon. The user base is loyal, and the platform is best in class. Amazon shares, however, have been on such a terrific run that I feel there is less potential ahead. There may be tremendous growth ahead for rapidly evolving technology in AI. However, with the hype of technology stocks in 2023, and uncertainty in the wider economy, I will not be buying Amazon shares.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Gordon Best has no position in any of the shares mentioned. The Motley Fool UK has recommended Amazon.com. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

piggy bank, searching with binoculars
Investing Articles

This FTSE 100 stock soared 900% — but after a 25% crash, is the rally over?

After blowing away the FTSE 100 in 2025, this miner has hit turbulence in 2026 — Andrew Mackie investigates what’s…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

If there’s a stock market crash this week, will you be ready?

Christopher Ruane explains why he's not phased by the inevitability of a stock market crash -- but is actively preparing…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much do I need in an ISA for a £700 second income?

Investing in dividend shares can be a great way to target a second income from a Stocks and Shares ISA.…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

£15,000 invested in Diageo shares 3 weeks ago is now worth…

Bad times for Diageo shares! The last three weeks have seen yet another drop, but is this a time to…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

This FTSE 100 stock has outperformed BP’s shares over the past month!

With the oil price soaring it’s no surprise to see BP’s shares going up. But there’s another FTSE 100 stock…

Read more »

Investing Articles

2 ridiculously cheap shares to consider buying now

Harvey Jones can see plenty of cheap shares on the FTSE 100 and says the Iran conflict isn't the main…

Read more »

Tanker coming in to dock in calm waters and a clear sunset
Investing Articles

£1,000 buys 1,712 shares in this red hot defence-related penny stock that’s tipped to soar 75%

Edward Sheldon has just spotted a penny stock that appears to offer the winning combination of growth, value, and share…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

£7,500 invested in Aston Martin shares 5 weeks ago is now worth…

With Aston Martin shares down 66% in 13 months and now trading for just 40p each, should I buy the…

Read more »