Is Fundsmith a no-brainer buy?

Fundsmith has smashed the return of its benchmark and the FTSE 100 (INDEXFTSE:UKX) since inception. Is this the perfect ‘buy and forget’ investment?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Fundsmith Equity remains one of the most popular funds among investors and it’s not hard to see why. It has a straightforward, nonsense-free approach — espoused by manager Terry Smith — coupled with excellent returns to date. I’ve been a holder for years.

So would it be fair to suggest this is as close to a no-brainer buy as anyone is likely to find? And would I buy more today?

Fundsmith delivers

Well, the numbers speak for themselves. From inception in November 2010 to the end of last month, Fundsmith delivered a spectacular return of just under 533%.

By comparison, its benchmark — the MSCI World Index — climbed by almost 300% over the same period. The FTSE 100? Just 30% or so, excluding dividends. Yikes!

Cash has fared even worse, up by a little over 10%. Granted, historically-low interest rates for most of those 13 years haven’t helped. Still, this is further evidence that sticking money in a bank account (beyond an emergency fund) probably won’t do me any favours in the long run.

Based on this, it’s a tough ask to criticise Smith’s strategy of buying great companies, not over-paying, and then doing nothing.

For balance, let’s try.

Lucky timing?

It could be argued that Fundsmith was simply in the right space at the right time. Setting up shop not long after the Financial Crisis and enjoying a near-decade-long bull market was never going to hurt.

Indeed, the fact that the fund drastically underperformed its benchmark last year shows that Fundsmith is not immune to setbacks.

This trend has continued in 2023 so far. Alarmingly, a far better return could have been achieved by buying a bog standard S&P 500 tracker that also charges much lower fees. That index is up 17% year-to-date.

Concentration risk

Speaking of the US, a second concern is that two-thirds of Fundsmith’s portfolio is invested across the pond. Since that rise in the S&P 500 appears based more on sentiment rather than actual earnings (and Fundsmith holds just 26 stocks), perhaps the risk profile of the fund is higher than it initially appears.

If the US market were to crash, Fundsmith might do better than the S&P 500 tracker but it wouldn’t get away unscathed.

All this is why I continue to believe that a degree of diversification is vital in every portfolio.

If we’re going to nit-pick, Smith also openly acknowledged that he was (very) slow to buy tech titans like Amazon and Apple. Clearly, these would have juiced Fundsmith’s returns even more.

Is there a risk of this happening again as the market salivates over themes like artificial intelligence, electric cars and renewable energy?

Quality rules OK

I’m not sure I’d ever go so far as to say any stock or fund is a no-brainer buy. Every potential investment must be judged according to individual financial goals and tolerance for risk.

That aside, I continue to regard Fundsmith as a core holding within my portfolio. That 13-year return simply can’t be ignored.

True, the past may not be a guide to the future. To jettison evidence that companies exhibiting quality characteristics are able to massively compound wealth over the long term (think decades, not years) however, would be a mistake.

Recent underperformance aside, I’ll be adding to my holding when I have the money to do so.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Paul Summers owns shares in Fundsmith Equity Fund. The Motley Fool UK has recommended Amazon.com and Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Could these 3 FTSE 100 shares soar in 2026?

Our writer identifies a trio of FTSE 100 shares he thinks might potentially have more petrol in the tank as…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Dividend Shares

How much do you need in a FTSE 250 dividend portfolio to make £14.2k of annual income?

Jon Smith explains three main factors that go into building a strong FTSE 250 dividend portfolio to help income investors…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

275 times earnings! Am I the only person who thinks Tesla’s stock price is over-inflated?

Using conventional measures, James Beard reckons the Tesla stock price is expensive. Here, he considers why so many people appear…

Read more »

Investing Articles

Here’s what I think investors in Nvidia stock can look forward to in 2026

Nvidia stock has delivered solid returns for investors in 2025. But it could head even higher in 2026, driven by…

Read more »

Investing Articles

Here are my top US stocks to consider buying in 2026

The US remains the most popular market for investors looking for stocks to buy. In a crowded market, where does…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is a 9% yield from one of the UK’s most reliable dividend shares too good to be true?

Taylor Wimpey’s recent dividend record has been outstanding, but investors thinking of buying shares need to take a careful look…

Read more »