UK shares are the cheapest in the world! I can’t buy enough of them

Morgan Stanley reckons UK shares are the cheapest in the world and I agree. This is why I’m buying up all that I can today.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Two gay men are walking through a Victorian shopping arcade

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In February, Bloomberg described UK shares as “cheap and hated” and little has changed since then, with the FTSE 100 sliding to 7,267 in recent months. Its trading at the same level as a year ago.

While that hurts, it’s also a fantastic opportunity, with Morgan Stanley strategists labelling the UK stock market the cheapest in the world as “investor pessimism towards the UK is currently high”.

We’re all down in the dumps as the cost-of-living crisis rages, but I’m not letting that distract me. In fact, today’s conditions bring to mind billionaire investor Warren Buffett’s famous 1986 saying, the one about being “greedy when others are fearful”.

Nobody loves us, I don’t care

I see today’s low valuations are an opportunity rather than a threat, and so do Morgan Stanley strategists, as they suggest “sentiment could shift if inflation starts to subside”.

FTSE-listed shares have been clobbered by today’s stubborn inflation, which is forcing the Bank of England to repeatedly hike interest rates, despite the risk of triggering a house price crash and recession.

The FTSE 100 now trades at just 8.7 times earnings, well below the 15 times seen as fair value. By comparison, the S&P 500 trades at 30.74 times earnings. If UK shares look unloved, US shares seem overloved and overvalued, largely due to the hype surrounding artificial intelligence.

I’d much rather buy UK shares at today’s bargain prices than pay too much for pricey US shares.

There are some incredible discounts on the FTSE 100. Mining giant Anglo American trades at just 5.7 times earnings, and yields 7.03%. Paper and packaging specialist DS Smith trades at 6.4 times earnings and yields 6.51%. Imperial Brands trades at 6.6 times earnings and yields 8.12%. I could go on…

Incredibly, a total of 15 stocks on the index now yield more than 6% (and in some cases a lot more than that). This is a brilliant time to be an income seeker and my number one favourite is Legal & General Group, which yields a mighty 8.71% and trades at just 5.8 times earnings. This is a profitable company, remember.

I’m on a summer buying spree

Buying shares at low valuations reduces the risk of overpaying, but I exercise caution as all too often shares are cheap for a reason. Margins may be squeezed, net debt could be a burden, rivals might be taking market share, and so on. 

Yet many FTSE 100 stocks are cheap due to today’s downbeat investor sentiment, and will recover when the mood shifts. We’re not there yet though. Morgan Stanley analysts wrote that economic risks are actually rising, “with a likely challenging autumn ahead”. I think now’s a great time to buy UK shares, but I don’t expect imminent payback. 

Earnings remain weak while dividend income stocks are out of favour at a time when investors favour growth. Yet when inflation starts to subside and economic sentiment climbs, they could recover at speed. Since my minimum holding period is five to 10 years, and ideally longer, I can afford to buy today and sit tight until the mood lightens.

Investors ‘hate’ UK shares, which is why I’m buying as many as I can afford today, rather than waiting until they’re popular and more expensive as a result.

Harvey Jones has positions in Legal & General Group Plc. The Motley Fool UK has recommended DS Smith and Imperial Brands Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Could these 3 FTSE 100 shares soar in 2026?

Our writer identifies a trio of FTSE 100 shares he thinks might potentially have more petrol in the tank as…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Dividend Shares

How much do you need in a FTSE 250 dividend portfolio to make £14.2k of annual income?

Jon Smith explains three main factors that go into building a strong FTSE 250 dividend portfolio to help income investors…

Read more »