Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I’m not waiting for a stock market crash to buy shares for my ISA

There are many bearish investors today who are waiting for a stock market crash. Edward Sheldon isn’t one of them. He’s buying shares for his ISA now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young female business analyst looking at a graph chart while working from home

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Right now, many investors are waiting for a stock market crash to buy shares. That’s understandable, as market weakness can provide incredible investment opportunities.

The thing is though, I don’t think investors need to wait for a crash to see attractive opportunities. Looking at the market today, I’m seeing them everywhere.

Near 52-week lows

Take Diageo (LSE: DGE), the owner of Johnnie Walker whisky and Tanqueray gin, for example.

Back in early 2022, Diageo shares were trading above 4,100p. Today, however, they can be picked up for around 3,350p – almost 20% lower (near 52-week lows).

I think this is an excellent buying opportunity for long-term investors like myself. Diageo is a world-class company (it’s generally considered to be one of the highest-quality companies in the FTSE 100 index).

And with significant exposure to the world’s emerging markets, it has plenty of growth potential going forward.

It’s worth noting that there is some uncertainty here in the short term as the company is facing a legal dispute.

I see this as a short-term blip though. So, I added to my holding last week.

Currently, the stock trades on a forward-looking price-to-earnings (P/E) ratio of around 19, which I think is very reasonable given the company track record (20+ years of consecutive dividend increases) and growth potential.

US rival Brown-Forman, which owns Jack Daniel’s, currently has a P/E ratio of about 29.

Attractive dividend yields

Another high-quality Footsie company that is well off its highs is Unilever (LSE: ULVR), which owns Dove, Hellmann’s, and loads of other popular brands.

Before Covid, this stock was trading above 5,200p. Today though, it’s under 4,000p – nearly 25% lower.

I added to my holding here recently as well.

At today’s share price, I get a dividend yield of around 3.5% on my shares meaning I’m being paid to wait for the share price to recover (there’s no guarantee it will, of course).

And again, the valuation seems very reasonable. Unilever currently has a P/E ratio of about 18 versus approximately 24 for US rival Colgate-Palmolive.

It’s worth pointing out that higher costs are weighing on Unilever’s profits at the moment. I don’t expect this to last forever though.

A rare buying opportunity

It’s not just UK shares that are well off their highs, however.

Take a look at Amazon (NASDAQ: AMZN) which is listed in the US.

It was trading near $185 ($3,700 before the recent 20:1 stock split) during Covid. Today however, it can be snapped up for around $125 – more than 30% below its highs.

Given the huge pullback, I’ve been adding to my position here lately.

I think this company is just getting started. In the years ahead, I expect to see further growth in its online shopping and cloud computing revenues. And I’m excited about what the company is doing in the artificial intelligence (AI) space.

This is a volatile stock, however. So, while I expect the stock to rise in the long term, I’m not expecting it to climb in a straight line.

I’m buying now

These are just three examples of stocks that are well off their highs, and look interesting to me. There are many more.

Looking for more investment ideas? One can find plenty here at The Motley Fool.

Ed Sheldon has positions in Amazon.com, Diageo Plc, and Unilever Plc. The Motley Fool UK has recommended Amazon.com, Diageo Plc, and Unilever Plc. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

3 Warren Buffett investing ideas I plan to use in 2026

After decades in the top job at Berkshire Hathaway, Warren Buffett is preparing to step aside. But this writer will…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

Looking to earn a second income next year (and every year)? Here’s one approach.

Christopher Ruane explains how some prudent investment decisions now could potentially help set someone up with a second income in…

Read more »

Senior woman potting plant in garden at home
Investing Articles

Could a 10%+ yielding dividend share like this make sense for a retirement portfolio?

With a double-digit percentage yield, could this FTSE 250 share be worth considering for a retirement portfolio? Our writer weighs…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Forget Rigetti and IonQ: here’s a quantum computing growth stock that actually looks cheap

Edward Sheldon has found a growth stock in the quantum computing space with lots of potential and a really attractive…

Read more »

UK money in a Jar on a background
Investing Articles

Here’s a £3 a day passive income plan for 2026!

Looking for a simple and cheap plan to try and earn passive income in 2026 and beyond? Christopher Ruane shares…

Read more »

Blue NIO sports car in Oslo showroom
Investing Articles

NIO stock’s down 35% since October. Time to buy?

NIO stock has had a roller coaster year so far! Christopher Ruane looks at some of the highs and lows…

Read more »

Investing Articles

By December 2026, £1,000 invested in BAE Systems shares could be worth…

Where will BAE Systems shares be in a year's time? Here is our Foolish author's review of the latest analyst…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Keen for early retirement with a second income from dividends? Here’s how much you might need to invest

Ditching the office job early is a dream of many, but without a second income, is it possible? Here’s how…

Read more »