How to invest in ‘cheap’ Japanese stocks like Warren Buffett!

Dr James Fox takes a closer look at increasing his exposure to Japan after legendary investor Warren Buffett described the market as “cheap”.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Warren Buffett at a Berkshire Hathaway AGM

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Last week, Warren Buffett visited Japan for just the second time in his life. The so-called Oracle of Omaha came with the message that the Japanese market was “cheap” — unsurprisingly, this has turned the heads of many investors.

Buffett is among the most successful investors of all time, having amassed a personal fortune worth over $100bn. As such, it’s no wonder that millions of investors around the world hang on his every word.

So, let’s take a closer look at how Buffett invests and explore how I could also invest in Japan.

Value investing

Buffett is a value investor. This means that he looks to buy stocks that are trading for less than their book or intrinsic value. Value investors, including me, often refer to this discount as a security’s margin of safety. 

Finding these undervalued stocks isn’t always easy. It does require plenty of research. I can start by using simple metrics such as the price-to-earnings ratio and the EV-to-EBITDA ratio. Then I can look at more complex calculations such as the discounted cash flow model.

The strategy tends to involve holding stocks for a long period of time, during which the investor hopes their holdings will actualise their potential.

We also know that Buffett prefers blue-chip stocks and household names. He says he’d rather pay a fair price for great company than a great price for a fair company.

Buffett also likes to take advantage of a falling market. He says he’s happy when share prices go down because he can buy more of his favourite stocks.

Investing in Japan

Buffett’s Berkshire Hathaway recently increased its stakes in Japan’s five largest trading houses as its chairman touted the market’s attractiveness.

The trading houses are Itochu Corp, Marubeni Corp, Mitsubishi Corp, Mitsui & Co, and Sumitomo Corp — Buffett owns 7.4% in each company, representing Berkshire’s biggest position outside the US and Europe.

Speaking to CNBC last week, Buffett said that the trading houses were “selling at what I thought was a ridiculous price, compared to the interest rates prevailing at that time”.

Most of these companies can be traded on investment platforms such as Hargreaves Lansdown. Many major Japanese companies will have US listings in addition to listings in Tokyo.

However, I can also look at funds. Funds can be a good way of increasing exposure to a market that is expected to perform well in the coming years. This is something I readily consider when I don’t know the market all that well.

After all, as Buffett says, it’s best to stick to what you know best. But what I know best is UK stocks. So sometimes it can be a good idea to use funds to help navigate a new market.

I haven’t made my mind up on a Japanese investment just yet. In fact, I think there’s plenty of value opportunities in the UK. But I am keeping an eye on two funds: Two Man GLG Japan Core and Alpha  FSSA Japan Focus.

James Fox has positions in Hargreaves Lansdown Plc. The Motley Fool UK has recommended Hargreaves Lansdown Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Down 35% in 2 months! Should I buy NIO stock at $5?

NIO stock has plunged in recent weeks, losing a third of its market value despite surging sales. Is this EV…

Read more »

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Could 2026 be the year when Tesla stock implodes?

Tesla's 2025 business performance has been uneven. But Tesla stock has performed well overall and more than doubled since April.…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Could these FTSE 100 losers be among the best stocks to buy in 2026?

In the absence of any disasters, Paul Summers wonders if some of the worst-performing shares in FTSE 100 this year…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Up 184% this year, what might this FTSE 100 share do in 2026?

This FTSE 100 share has almost tripled in value since the start of the year. Our writer explains why --…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

You can save £100 a month for 30 years to target a £2,000 a year second income, or…

It’s never too early – or too late – to start working on building a second income. But there’s a…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Forget Rolls-Royce shares! 2 FTSE 100 stocks tipped to soar in 2026

Rolls-Royce's share price is expected to slow rapidly after 2025's stunning gains. Here are two top FTSE 100 shares now…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Brokers think this 83p FTSE 100 stock could soar 40% next year!

Mark Hartley takes a look at the factors driving high expectations for one major FTSE 100 retail stock – is…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 shares to consider for 2026, and it said…

Whatever an individual investor's favourite strategy, I reckon there's something for everyone among the shares in the FTSE 100.

Read more »