3 reasons to start buying shares this week

Christopher Ruane thinks that right now is a great time to start buying shares, or to buy more as an experienced investor. Here’s his rationale.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young Caucasian woman with pink her studying from her laptop screen

Image source: Getty Images

A lot of people wait years or decades before putting their investing dream into action – if they ever do it at all. But if I had never invested before and was waiting to start buying shares, I think now could be a great time to do so. That is exactly what I am doing at the moment, although I am not a first-time investor.

Here are three reasons why.

1. Attractive stock market valuations

The key to successful investment is buying the right share at the right price, although another way to think about that is ‘at the right time’.

The past several years have been bruising for the economy. One consequence of that is a lot of shares in high-quality companies have been trading relatively cheaply.

A common way of valuing shares is to use a price-to-earnings (P/E) ratio, basically dividing a company’s market capitalisation by its profits. Right now a lot of companies I think are attractive sell at low P/E ratios. Normally, the lower a P/E ratio is, the cheaper the company’s valuation. Next is on 11, Legal & General is at 6 and Barclays is at 5.

That could reflect risks that investors think might hurt future earnings. Indeed, although Barclays has a low P/E ratio, I have no plans to buy any bank shares for my portfolio in the near future as the banking industry continues to face considerable uncertainty in my view.

But the overall picture of the UK stock market is one in which a lot of good companies are selling for attractive prices. That could suddenly change, so I am snapping up bargains right now while I can.

2. Looming Stocks and Shares ISA deadline

Next week is the deadline for current contributions to a Stocks and Shares ISA in the current tax year. This runs on a ‘use it or lose it’ principle. After the deadline, I will be able to contribute to next year’s ISA. But any unused portion of my £20,000 allowance for the present year will expire forever.

That is not necessarily a reason for me to rush out and start buying shares, to be clear. The deadline is for contributions, so I could put money into my ISA before the deadline even if I do not have any immediate plans to buy shares.

But with so many bargains on offer at the moment, I am ready to buy.

3. Taking the long-term view

I believe in long-term investing. But how long is the long term?

Basically, the sooner someone starts investing, the longer their overall timeframe as an investor will be. That can help them benefit from the positive impact time can have on investment results.

There is a caveat, which is that even good shares can be too expensive, just as sometimes they might be selling for much less than they are worth.

So I would not start buying shares immediately unless I felt I could find shares in great companies selling at attractive prices. Fortunately, in today’s market, I think there are lots of those about!

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has recommended Barclays Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy African American Man Hugging New Car In Auto Dealership
Investing Articles

Below 40p, Aston Martin’s shares are sinking fast. How low could they go?

Aston Martin’s share price has crashed 98% since IPO. Could it hit zero, or will something come along and change…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

This FTSE 100 stock has an above-average yield and sells on a P/E ratio of 6. Why?

Is this FTSE 100 stock the apparent bargain it seems? Or could events beyond its control hurt profits and potentially…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s why 8.8%-yielding Legal & General shares remain my top pick for a high-income retirement portfolio

Legal & General shares have delivered years of rising income for my family — and new forecasts suggest the payouts…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Around £45, is it time for me to buy this overlooked FTSE growth gem on the dip after strong results?

This FTSE 100 growth share looks far cheaper than its fundamentals merit — and if the market wakes up to…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

These 5 red flags mean I’m avoiding Rolls-Royce shares like the plague!

Thinking about buying Rolls-Royce shares on the dip? Royston Wild thinks risk-averse investors should consider avoiding the FTSE 100 stock.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

After the FTSE 250’s slump, I see beautiful bargains everywhere!

Fancy doing a bit of bargain shopping? Royston Wild explains why now could a great time to buy FTSE 250…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
US Stock

As the S&P 500 tumbles, this stock continues to soar

Jon Smith takes a deep-dive into a farming stock that's jumped 23% so far this year, easily beating the S&P…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Growth Shares

£10k invested in the FTSE 100 via an ISA on 7 April is currently worth…

Jon Smith runs the numbers on a portfolio of FTSE 100 companies over the past year and points out one…

Read more »