2 cheap UK shares I’d buy for my Stocks & Shares ISA today!

Buying value stocks can turbocharge an investor’s long-term returns. Here are two dirt-cheap British shares on my radar right now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Middle-aged Caucasian woman deep in thought while looking out of the window

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think these cheap UK shares could be great selections for Stocks and Shares ISA investors. Here’s why I’ll buy them if I have spare cash to invest.

City Pub Group

High operating costs are a significant problem across the UK leisure sector. Wagamama owner The Restaurant Group’s decision earlier this month to close dozens of sites illustrates the huge pressure of elevated labour and energy costs on companies’ bottom lines.

Yet I still believe The City Pub Group (LSE:CPC) is an attractive share to buy. The pub industry is steadily recovering following the earthquake of Covid-19 and is tipped for sustained growth.

Auditors Gerald Edelman expect revenues across the pubs and bars industry to rise at a compound annual growth rate of 2.2% between 2023 and 2028. However, I think City Pub could grow sales faster than this.

This is thanks to its focus on the faster-growing premium end of the sector. Gerald Edelman also notes that there has been “a shift in consumer preferences towards premium products such as craft beers and premium lagers” in Britain.

The firm’s hybrid model of drinks and food could also help it to enjoy robust revenues growth. Market research firm IBISWorld says that food accounts for 29% of total industry revenues, just behind first-placed beer at 29.1%.

Investing in leisure shares could be risky in the near term as consumers tighten their belts. Yet I believe City Pub could be well protected from the cost-of-living crisis.

This is because of its focus on market towns and cathedral cities in Southern England. Spending levels in these more affluent areas tend to be less affected by broader economic conditions.

Today this AIM share trades on a price-to-earnings growth (PEG) ratio of just 0.3. Any reading below one indicates that a stock is undervalued. This makes it one of the best cheap leisure shares out there in my opinion.

FRP Advisory Group

As the UK economy toils, the number of businesses experiencing financial difficulties is unfortunately booming.

Latest data from the Insolvency Service showed corporate insolvency cases soar 17% year on year in February. The Federation of Small Businesses predicts that 370,000 small companies could close or be forced to downsize or restructure when help for energy bills is reduced in April, too.

Firms of all shapes and sizes are struggling in the current climate. One way that investors can protect themselves today is to buy FRP Advisory Group (LSE:FRP) shares. The business provides a range of financial services in fields including restructuring and administrations.

Revenues here rose during the six months to October. And the AIM firm said last month that “the medium-term outlook for all of our markets remains positive“, illustrating the momentum it is currently enjoying.

Today FRP shares trade on a forward PEG ratio of 0.9. It also carries a meaty 4% dividend yield, cementing its place as an attractive value stock to buy.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended FRP Advisory Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

The FTSE 100 hits 10,000! What does this mean for investors?

The FTSE 100 -- the blue-chip stock index -- has reached an all-time high, representing a milestone for the supposedly…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much do you need in an ISA for £2,026 passive income a month?

What kind of nest egg would an investor need for £2,026 monthly passive income? Our author crunches the numbers required…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett has retired. Could his investing approach still work today?

Warren Buffett has handed over the reins at Berkshire Hathaway. He's been investing for decades and the world has changed.…

Read more »

ISA coins
Investing Articles

Got a spare £20k for a Stocks and Shares ISA? Here’s how it could generate a £1,400 passive income in 2026!

A Stocks and Shares ISA can be a serious source of long-term passive income. Christopher Ruane explains more about this…

Read more »

Growth Shares

2 of the cheapest FTSE stocks to consider buying as we hit 2026

Jon Smith calls out a couple of FTSE companies that have fallen in the past year that he believes are…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

Why Tesla stock outperformed the S&P 500 — again — in 2025

As the Tesla share price shrugs off declining revenues and profits to climb 19%, what kind of further excitement will…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Thinking of investing in the stock market? Keep these basic rules in mind

Investing in the stock market can put investors on the fast track to building wealth and earning passive income. And…

Read more »

piggy bank, searching with binoculars
US Stock

This Dow Jones stock could be a dark horse outperformer for 2026

Jon Smith looks across the pond and spots a Dow Jones company that has fallen by 11% in the past…

Read more »