We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

If I’d invested £1,000 in Apple shares 10 years ago, here’s how much I’d have now

Apple shares have fallen 17% over the last 12 months. But the stock has been a great investment over the last decade. So what does Apple’s future look like?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Middle-aged black male working at home desk

Image source: Getty Images

Apple (NASDAQ:AAPL) is the largest investment in Warren Buffett’s Berkshire Hathaway stock portfolio. And Apple shares have been a terrific investment over the last decade.

If I’d invested £1,000 in Apple stock 10 years ago and reinvested the dividends I received, I’d have an investment with a market value of £13,555 today. I think this is a significant gain.

A lot of that return is due to the value of Apple shares increasing – the company’s earnings per share (EPS) has gone from $1.42 to $6.11. But why has this happened and can it continue?

Revenue and profit

The first reason Apple’s shares are more valuable today is that the company makes more money. This is a result of higher revenues and margins.

Revenue growth at Apple has primarily come from its products division. iPhone sales, in particular, have been growing at just over 8% per year over hte last decade and make up 47% of total revenues.

Despite this, the iPhone only accounts for around 16% of new phone shipments globally. That gives me reason to think there’s still room to grow and Apple’s revenue growth can continue.

Inflation notwithstanding, Apple’s profitability has been helped by improving margins over the last 10 years. This is the result of growth in the company’s higher-margin services division.

A decade ago, services accounted for 9% of revenue. Today, that figure has increased to 21%.

Perennial antitrust issues look to me like the biggest obstacle to this trend continuing. But as long as Apple is allowed to persist with the way it runs its App Store, I’m optimistic on this front, too.

Dividends and buybacks

The other reason Apple’s shares are worth more today is the company has increased its shareholder returns. This has come through dividends and share buybacks.

Apple’s dividend has increased from $0.41 in 2013 to $0.90 today. And with the company’s dividend only accounting for 13% of its free cash flow, I think there’s scope for this to grow further. 

At today’s prices, the dividend yield on Apple stock is only 0.6%, though. Share buybacks have accounted for much more of the company’s shareholder return.

Over the last 10 years, Apple has lowered its share count by 37%. That means each remaining share has a greater claim on the company’s total earnings. 

I expect the pace of share buybacks to decrease in the future. Apple has been using its excess cash to repurchase its shares, and the amount of excess cash on its balance sheet has been decreasing.

Despite this, I still expect the company to be able to repurchase its shares at a significant rate using the cash it generates from its operations.

A stock to buy

Apple shares have been a remarkably good investment for Warren Buffett and the Berkshire Hathaway shareholders. And the future also looks bright to me.

I think the company will grow more slowly going forward as the pace of share buybacks slows. But I expect the business to keep growing and I’m buying the stock for my portfolio.

Stephen Wright has positions in Apple and Berkshire Hathaway. The Motley Fool UK has recommended Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Meet the 65p AI penny share that’s smashing other growth stocks including Rolls-Royce and Nvidia in 2026

This penny share’s ripping at the moment, and Edward Sheldon believes there could be an investment opportunity to consider.

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

16,976 more reasons why Lloyds share price could sink

Lloyds' share price has risen by a third since last May. But Royston Wild thinks the FTSE 100 bank’s now…

Read more »

Cargo containers with European Union and British flags reflecting Brexit and restrictions in export and import
Investing Articles

By 2027, this dividend stock could rise 100%, according to brokers

City analysts reckon this 7.4%-yielding dividend stock can double over the next 12 months. Is it worth checking out for…

Read more »

Investing Articles

How to target a £21k second income for retirement with just 10% of your monthly salary

Mark Hartley runs the numbers to calculate how much second income you could earn during retirement by sacrificing just 10%…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

6%+ dividend yields and low P/Es! Are these income shares screaming buys?

These UK income stocks offer yields twice as high as the average on FTSE 100 and FTSE 250 shares. Are…

Read more »

Man thinking about artificial intelligence investing algorithms
Dividend Shares

Will this huge deal harm the Vodafone share price?

Vodafone's share price seemed to be in an unstoppable death spiral from 2014 to 2025. But this British telecoms group…

Read more »

US Tariffs street sign
Investing Articles

Did Donald Trump just kickstart Diageo shares?

Big news from across the pond for Diageo shares! Has the American president just lit the afterburners for the drinks…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Could Greggs shares bounce back and pull a Rolls-Royce?

It may seem odd to compare a major aerospace engineer to a bakery chain, but Greggs shares currently exhibit a…

Read more »