Shares to buy: 2 retail stocks set for a bull run in 2023

Retail stocks were hammered in 2022. However, a comeback could be on the cards. So, here are two shares I could be tempted to buy in 2023.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The massive gains retail stocks experienced during the pandemic were all lost last year as the cost-of-living crisis limited spending exponentially. Nonetheless, the retail industry could reverse its losses and go on a bull run this year. Hence, I’m looking for shares to buy, and these two stocks stand out to me.

Supply chain problems ease

Apart from sky-high inflation hurting consumers’ pockets, retail and e-commerce chains also had terrible inventory issues to deal with last year. Retailers over-ordered ahead of an economic slowdown and were left with a ton of inventory they couldn’t get rid off. Pair this with higher freight costs and it was no surprise to see a disaster for many firms’ bottom lines.

That said, the tide could be turning, according to Peter Garnry, Head of Equity Strategy at Saxo. The analyst cites three reasons why he’s bullish on the sector:

  1. Container freight rates and supply chain delivery times have normalised. This improves profitability and customer satisfaction.
  2. Discretionary spending in Western households is much more robust despite inflation and lower real incomes. Consumer companies surprised on revenue growth in the latest earnings season.
  3. Cost cutting among e-commerce companies will significantly improve profitability this year. Online advertising prices have also come down.

Astonishing ASOS

Some of Garnry’s forecasts have proven to be true thus far, especially with ASOS (LSE:ASC), which provided a trading update last week. The stock dropped an eye-watering 72% last year due to excess inventory and a declining balance sheet.

However, the ASOS share price is now up 40% since the start of the year, boosted by a better-than-feared update. In the release, CEO José Calamonte laid out the group’s 12-month turnaround plan, which resonated strongly with shareholders.

  1. Improving inventory management.
  2. Simplifying and reducing costs.
  3. Building a robust and flexible balance sheet.
  4. Reinforcing management and refreshing the company’s culture.

These factors combined with the purging of excess stock and £300m worth of profit optimisation, could see the growth stock’s bottom line improve over time. After all, the board is expecting to see a return to profitability and positive free cash flow by the end of its financial year. As such, a further increase to its share price remains possible.

NEXT in line

Another share I’m eyeing to buy is NEXT (LSE:NXT). Like its peer, its stock dropped in 2022, declining 35%. But, it’s also staged a bit of a comeback this year after a stellar Q3 update that beat analysts’ estimates. The NEXT share price is now up 10% in 2023 alone.

Additionally, the conglomerate updated its FY23 profit guidance as it now anticipates profit before tax to come in £20m higher, at £860m.

Having said that, guidance for the following year took a hit as the FTSE 100 stalwart expects full price sales to fall 1.5% due to constrained discretionary spending. This would bring pre-tax profits down by 7.6% to about £795m. Even so, margins should improve as costs begin to taper off going into the spring and summer seasons.

Provided shipping costs continue to decline, the route to margin expansion remains possible, thus making NEXT shares lucrative for me. After all, the company is still proceeding with its share buyback programme, displaying confidence from insiders that a rally is possible from current levels.

John Choong has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Growth Shares

Investing Articles

£10,000 invested in red-hot Tesco shares just 1 week ago is now worth…

Harvey Jones is impressed by how well Tesco shares have defied recent stock market volatility. So can this FTSE 100…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

£10,000 invested in Scottish Mortgage shares 5 weeks ago is now worth…

Why have Scottish Mortgage shares displayed resilience in the FTSE 100 index since the war in Iran started a few…

Read more »

Nottingham Giltbrook Exterior
Investing Articles

Marks and Spencer’s share price is down 16% to below £4! Is now the time for me to buy the dip with an eye to £8+?

Marks and Spencer’s share price has dipped, but is the market missing a far bigger story? The latest numbers hint…

Read more »

Exterior of BT Group head office - One Braham, London
Investing Articles

£10,000 invested in BT shares 5 years ago has turned into…

BT shares have underperformed the FTSE 100 over the past five years. James Beard looks at the reasons why and…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

£5,000 invested in Vodafone shares 5 years ago is now worth…

Vodafone’s shares have underperformed the FTSE 100 since April 2021. However, this isn’t the full story. James Beard explains why.

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

£5,000 invested in these 5 stocks 1 year ago is now worth £12,350

A successful stock-picking strategy can deliver huge returns. James Beard looks at what might be achieved by investing in a…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Growth Shares

£2k invested in Vodafone shares after the last full-year results would currently be worth…

Jon Smith points out the strong performance of Vodafone shares since the latest earnings release and explains why momentum could…

Read more »

Investing Articles

Can nothing stop the rampant HSBC share price?

Harvey Jones is blown away by the HSBC share price, which still looks great value despite recent brilliant performance. Are…

Read more »