How to find undervalued stocks to buy now & hold in 2023

Undervalued stocks have the potential to deliver exceptional returns in the long run. But how can investors identify winning stocks to buy?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young female analyst working at her desk in the office

Image source: Getty Images

Finding the best undervalued stocks to buy and hold is an investment strategy that’s proven immensely lucrative over the long term. In fact, it’s exactly how billionaire investors like Warren Buffett built their fortunes.

The objective is to identify high-quality businesses whose current market-cap underappreciates the enterprise’s existing or future potential value. Usually, identifying such opportunities is quite challenging. But with emotions running high courtesy of the 2022 stock market correction, bargains seem to be all around.

Finding the best stocks

Regardless of what state the economy or stock market is in, there are always sectors that lose favour with investors. And this is where undervalued shares typically reside. During a crash or correction, the list of unloved industries gets pretty long, making it far easier to find buying opportunities.

The challenge is figuring out which companies within these sectors are merely facing short-term disruptions as opposed to being fundamentally compromised. And often, a good place to start is the balance sheet.

A slowdown in consumer spending can put pressure on the cash flows of even the largest companies in the world. While frustrating, that’s not necessarily a problem if these businesses have the financial resources to weather the storm. That’s why seeing a firm with a sizable war chest of cash on the books is a promising sign.

Something else to consider is the level of debt. An over-leveraged business may find itself in hot water during an economic slowdown.

With cash flow becoming tighter, fewer funds are available to cover the interest expenses on outstanding loans. Even if there is sufficient operating profit to service debts, it still pressures profit margins, reducing internal reinvestment, thus creating opportunities for competitors to steal market share.

Obviously, there is much more to consider beyond the financial health of a business when looking for the best stocks to buy in 2023. But this simple health check is a quick way of eliminating bad companies from consideration.

Knowing the risks

2023 is off to a good start. The FTSE 100 is now ahead of pre-pandemic levels, while the FTSE 250 is continuing its upward streak that started in October last year. As such, it looks like the storm may have passed with the stock market recovery well underway.

In reality, it’s impossible to know for sure. And there’s the risk that we may be in the calm eye of a hurricane about plunge back into chaos. After all, there remains a lot of uncertainty within the British economy, with the Bank of England issuing new warnings of prolonged inflation.

As such, even if investors find the best undervalued stocks to buy now, there’s the risk of valuations dropping even further in the coming months. Don’t forget, in the short-term, share prices are driven by mood and momentum, not fundamentals.

This is the risk of investing in a volatile market. And while trading tactics like pound-cost averaging can mitigate some of the impacts, it’s impossible to avoid it altogether. But for shrewd investors, taking this risk can potentially unlock impressive market-beating returns.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of children holding a planet at the beach
Investing Articles

The stock market is changing fundamentally — and most investors haven’t noticed

Andrew Mackie argues the FTSE 100 is being misread — beneath the volatility, investors are rotating into cash-generating businesses, not…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

FTSE 100 shares: the ‘old economy’ trade the market may be misreading

Andrew Mackie argues recent FTSE 100 volatility is masking a deeper shift, as investors rotate into cash-generative 'old economy' winners.

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Down 19% to under £1, here’s why Lloyds shares look a bargain to me anywhere up to £1.80

Lloyds' shares are down a lot in a short time, but the price doesn’t reflect how well the business is…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

£20,000 invested in Rolls-Royce shares 3 years ago is now worth…

Rolls‑Royce shares are down after a huge surge from 2023, but the numbers suggest this rare dip could be a…

Read more »

ISA Individual Savings Account
Investing Articles

How big must an ISA be to aim for a £25,000+ a year second income?

Ahead of the 5 April ISA deadline, I double-checked I had fully utilised my tax-free allowance by topping up my…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing For Beginners

Why the Marks & Spencer share price fell 12% in March

Jon Smith points out why the Marks & Spencer share price underperformed last month, and explains why the outlook is…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

How many Greggs shares does someone need to earn a £1,000 monthly passive income?

When share prices fall, dividend yields go up. And in that situation, investors looking for passive income can find unusually…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Aviva shares are still up strongly — so why has the yield jumped back above 6%?

Andrew Mackie looks beyond the cyclical noise in Aviva shares to show a capital-light transformation and re-rating story the market…

Read more »