4.6% and 9.7% yields! Should I buy these cheap FTSE 100 dividend shares?

Both of these dividend shares offer yields above the FTSE index average. Should I add them to my portfolio in 2023?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Woman using laptop and working from home

Image source: Getty Images

I’m looking for the best-value dividend shares to buy for my portfolio. Could these FTSE 100 stocks be too good to miss at current prices?

Persimmon

Persimmon (LSE:PSN) is an income stock I already own. And I’ll be watching for reasons to add to my holdings in 2023.

You see, its 9.7% dividend yield for this year is one of the FTSE 100’s biggest. Right now, the housebuilder also trades on a rock bottom price-to-earnings (P/E) ratio of 9.1 times.

It’s a valuation that reflects the huge challenges homebuilders face this year. Latest Nationwide data showed house average prices falling for the fourth month in a row in December, the worst run of results since the 2008 financial crisis.

Things could remain tough in 2023 too as unemployment is tipped to rise and interest rates increase. However, there are also reasons to be optimistic as we move into the New Year. In fact I think Persimmon and its peers share prices could recover strongly in the months ahead.

For one, the supply and demand balance in the housing market remains extremely tight. This could help home prices hold up more strongly than many predict.

Furthermore, raw material shortages that have pushed up construction costs and hit build activity could also drop sharply in 2023. Last summer Persimmon had to scale back its full-year production forecasts on the back of supply chain issues.

For the time being I’m happy to sit on the sidelines. But I’ll continue watching closely for signals to buy more of this cheap dividend share.

Tesco

The Tesco (LSE:TSCO) share price also offers excellent all-round value on paper. The retail giant trades on a forward P/E ratio of 11.2 times. The dividend yield clocks in at 4.6%, well above the FTSE 100 average of around 3.5%

Tesco could have a very bright future as e-commerce heats up. Online grocery penetration rates remain low versus those of the broader retail market. This provides Britain’s largest internet supermarket with terrific growth possibilities.

But I still believe the company could have significant trouble translating this into impressive profits growth. Competition is climbing across its bricks-and-mortar stores as well as online.

Aldi and Lidl’s market shares soared to 9.1% and 7.2%, respectively, in the 12 weeks to December 25, according to Kantar Worldpanel. This was up 1.4% and 0.9% a year earlier and driven by continued store expansion.

Rising choice for shoppers is, of course, exacerbating the price wars across the sector. Morrisons announced another £16m worth of price reductions earlier last week. Tesco’s FTSE 100 rival Sainsbury’s declared it was investing £50m in prices at the start of December too.

Elevated labour, energy and product costs are putting pressure on these firms’ ultra-thin margins too. And these could also remain a significant long-term problem for Tesco and its peers. So on balance I’d rather buy other FTSE 100 shares to boost my passive income.

Royston Wild has positions in Persimmon Plc. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »

Businesswoman calculating finances in an office
Investing Articles

Waiting for a stock market crash? This FTSE 100 superstar just fell 19% in a day

A stock market crash can be a great time to buy shares. But one of the FTSE 100’s leading lights…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Rolls-Royce shares down 19%. Why is this major broker still as bullish as ever?

Our writer looks into the long-term investment case for Rolls-Royce shares after a 19% dip, and finds at least one…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

9% yield! But a cut’s coming for 1 of the UK’s most reliable dividend stocks

While other housebuilding stocks have had big dividend cuts in recent years, Taylor Wimpey's been incredibly resilient. But that's set…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Stock market crash? 1 Nasdaq share I’m keeping an eye on

With the stock market taking the elevator down recently, out writer has his eye on a company hoping to compete…

Read more »