Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why the stock market in 2023 could offer me once-in-a-generation returns

Jon Smith talks through why the lacklustre stock market returns from 2022 actually represent an opportunity for him now.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Diverse group of students using mobile phone

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With 2022 now firmly behind us, my focus turns to making the most out of this year. Given the lacklustre performance from the stock market last year, I think the current backdrop could offer me exceptionally good long-term returns. But isn’t inflation at record highs and the UK in recession? Yes! But that’s exactly my point. Let me explain.

A note from Warren Buffett

As one of the greatest investors of our generation (and the generation before that), Warren Buffett has been through it all. One of the pieces of wisdom was to “be greedy when others are fearful and fearful when others are greedy”.

What he meant was that during periods of high uncertainty or worry, he would seize the opportunity and buy stocks. The reason for this is that when people are fearful, they can make irrational decisions and sell stocks that are fundamentally sound. This pushes the share price down below a fair value. At this point, buying below the fair value can lead to a profit in years to come when the market stabilises and recovers.

Over the space of 2022, investors did have a long period of uncertainty. The reasons include the war in Ukraine, high inflation, rising interest rates, and more. As a result, I sit here at the start of 2023 and think that there are some shares that have been pushed down below the fair price.

Peak bearishness

The phrase that’s being started to be thrown around is that the stock market has reached peak bearishness. A bear is used to identify someone who thinks the market will fall. If we have reached the height of pessimism, it could be the time for me to start buying.

I feel that most of the bad news is already factored in to the share price of most firms. We’re all expecting high inflation to hurt our pockets this year. We’re also all pretty glum about the recession. But these points aren’t a surprise to us anymore. The expectation bar is set so low. So it’s going to be hard for the market to continue to fall in 2023, unless we get fresh bad news.

Gems in the stock market

There are 18 stocks in the FTSE 100 down at least 30% over the last year. Not all of these are going to be smart buys. But I know some in that list that I’m thinking about buying. These include the Scottish Mortgage Investment Trust and Rightmove.

I’m not sure I’ll have another opportunity in this generation to be able to pick up large-cap stocks at such a big discount versus where they were trading a year ago. If my theory is correct and we have reached peak bearishness, then the returns in coming years could be very large.

The main risk to my view is if a fresh negative catalyst hits us, causing a stock market crash. To try and manage for this risk, I’m going to stagger my purchase of value stocks this year and avoid going all-in straight away.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has recommended Rightmove Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »