The Next share price is up 15% in a month. Here’s what I’d do

This year’s troubles led to a sharp sell-off in the Next share price. But now it’s back with a bang, and just in time for Christmas too. Should I buy it?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Next (LSE: NXT) share price held up well during the pandemic, despite the damage lockdown inflicted on the high street. It has found the cost-of-living crisis more of a challenge though.

Over the last 12 months, the Next share price has fallen 27%. Today though, it’s on a roll. The stock is up 15.71% in the last month.

The share price still tempts me

Next has been partly boosted by wider investor optimism, which has seen the FTSE 100 pick up generally. It has also been lifted by the feeling that, once again, it has the resilience to overcome current challenges.

Investors piled back into Next in the wake of last month’s positive full-year guidance, which suggested the stock was oversold. This showed full-price Q3 sales up 0.4% in the 13 weeks to 29 October, marginally beating expectations.

Next is now on course to deliver full-year pre-tax profit of £840m. That’s up 2.1% on the year, which I consider impressive, given the chaos out there. Earnings per share rose 4.5% to 554.5p. When temperatures dropped in early autumn, sales of woollies and winterwear jumped. The current cold snap should give it an even bigger boost.

Good companies often thrive in bad times. Next has been taking advantage of weakness elsewhere in the fashion industry, snapping up insolvent Joules for £34m in cash. It bought the Joules head office too, for £7m, also in cash.

That’s the advantage of running a tight ship, as Next does. It allows management to turn sector troubles to its advantage. It’s good news for Joules too, with founder Tom Joule retaining a 26% stake. And it is a huge relief for staff, with 1,450 jobs saved. There will also be synergies, as Joules will benefit from Next’s Total Platform infrastructure.

This is a FTSE 100 winner

Before that, Next bought Made.com out of administration for £3.4m. The group’s sheer scale should give the brand the stability it needs while also cutting supply chain costs. Once Next brings its retail skills to bear, both Joules and Made.com could thrive.

These are tough times for retailers as input costs rise, with heating and lighting brick & mortar stores an added burden. On the other hand, Next may benefit from the stronger pound, which could reduce the cost of imported materials.

Some of today’s concerns are in the price, with the Next share price hovering around 11 times earnings. Operating margins are a healthy 20.6%. It would be nice to see it fight back from current troubles, just as it fought back from Covid. Earnings per shares rocketed 138% in 2022 after stores reopened.

While the upcoming recession is set to drag on, it will end at some point. And Next looks in a better position than most to benefit when it does.

The stock currently yields 2.2%, covered 4.2 times earnings. My personal focus right now is on buying high-yielding dividend stocks. If I had more cash at my disposal today, I’d buy Next too. Can’t have everything, I’m afraid.

Harvey Jones doesn't hold any of the shares mentioned in this article. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Are Barclays, NatWest and Lloyds still some of the best UK stocks to buy today?

Three years ago Harvey Jones decided FTSE 100 banks like Lloyds were among the best stocks to buy of all.…

Read more »

Smiling family of four enjoying breakfast at sunrise while camping
Investing Articles

How much do you need in the stock market to earn a £500 weekly second income?

Looking to make a huge second income? Royston Wild explains how this could be possible -- and reveals a top…

Read more »

A mature adult sitting by a fireplace in a living room at home. She is wearing a yellow cardigan and spectacles.
Investing Articles

See how you could target a £10,677 annual passive income from a £20,000 ISA

Harvey Jones shows ISA investors the value of using as much of their allowance as they can each year, and…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Is this as good as it gets for the jaw-dropping Lloyds share price?

Harvey Jones is thrilled by the recent performance of the Lloyds share price. Things may get quieter from here, but…

Read more »

piggy bank, searching with binoculars
Investing Articles

Is this $3.9bn-cap stock the next Nvidia?

This asset manager identified Nvidia stock early and made amazing returns. Here's a new under-the-radar growth share it's excited about…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

Down 50%, is this growth stock in my ISA doomed?

I was bullish on this growth firm in my ISA, but it's quickly turned into a nightmare. What on earth…

Read more »

Stack of British pound coins falling on list of share prices
Investing Articles

Down 7.5% since the peak, has the Rolls-Royce share price collapse started?

Pundits keep predicting the beginning of the end for the Rolls-Royce share price surge, but they've been wrong every time…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Why is the Meta share price rising after Q4 earnings?

When Meta announced higher AI spending at the end of Q3, the share price fell. It just did it again,…

Read more »