I’d buy these cheap shares in December and hold for a decade

These cheap shares are down from all-time highs. But does increasing pet ownership and growing subscription numbers spell better days?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young Woman Drives Car With Dog in Back Seat

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The British pet supplies retailer Pets at Home (LSE: PETS) has had a stuttering share price this year. Currently, it is down to almost 50% of its all-time high. However, I’m seeing compelling evidence that these cheap shares might make a shrewd addition to my portfolio.

How cheap are the shares?

Pets at Home was one of the companies that rode the wave of the pandemic to new and dizzying highs, offering outstanding 400% returns between 2018 and 2021. It was also one of the companies that suffered recently, perhaps as a result of being overvalued.

As I write, the stock sits at 265p, down from a high of 518p in August 2021. Of course, all this means nothing to me if the company isn’t a good bet for the long term. But it does present an opportunity for me to learn more and maybe buy in while the going is cheap.

Increase in pet ownership

The percentage of UK households that own a pet remained steady at around 45-47% for years. This changed during the pandemic – with people spending more time at home – and meant that pet ownership reached record levels, rising to an astonishing 62% in 2021/22.

As the pet population has increased in size, so has spending on pet-related products and services. This reached a total of £8bn in 2020, up from £4bn in 2005. Clearly, this is a growing market and one that Pets at Home is at the front of the queue to take advantage of.

Of that £8bn in pet-related spending, almost £4bn of it is made up of veterinary and pet service. This is a key element of Pets at Home’s offerings.

Strong underlying performance

On 23rd November, Pets at Home released its FY23 interim results. Revenue has grown 7.3% year on year to £723m, although pre-tax profit has decreased by 9.3% to £59m. This would perhaps go some way to explain its cheaper share price.

What stood out to me, though, is the strong performance in its subscription services – an excellent bet, in my view, of long-term sustainability. The number of total subscription plans across the group was up 11% to 1.6m, which generates over £135m in recurring yearly customer revenue.

The icing on the cake is an increase in dividend yield, which is up 4.7% year on year to 4.5p. That’s an annualised return of 4.3% for shareholders. It’s an amount that is easily covered by the company’s earnings and can be expected to grow moving forward.

Struggles

A word of caution: the company is not immune to these trying times. Indeed, the CEO makes the point that “industry-wide cost headwinds” must be navigated. In particular, the impact of foreign exchange rates, energy costs and the proliferation of the National Living Wage may be issues for the business moving forward.

All in all, I think Pets at Home is an attractive option for me. If I had a spare £1,000, I would strongly consider buying this stock and would look to hold for a long, perhaps 10-year, period.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

John Fieldsend has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Grey cat peeking out from inside a cardboard box in a house
Investing Articles

Just released: April’s latest small-cap stock recommendation [PREMIUM PICKS]

We believe the UK small-cap market offers a myriad of opportunities across a wide range of different businesses and industries.

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

The Anglo American share price soars to £25, but I’m not selling!

On Thursday, the Anglo American share price soared after mega-miner BHP Group made an unsolicited bid for it. But I…

Read more »

Investing Articles

Now 70p, is £1 the next stop for the Vodafone share price?

The Vodafone share price is back to 70p, but it's a long way short of the 97p it hit in…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

If I’d put £5,000 in Nvidia stock at the start of 2024, here’s what I’d have now

Nvidia stock was a massive winner in 2023 as the AI chipmaker’s profits surged across the year. How has it…

Read more »

Light bulb with growing tree.
Investing Articles

3 top investment trusts that ‘green’ up my Stocks and Shares ISA

I’ll be buying more of these investment trusts for my Stocks and Shares ISA given the sustainable and stable returns…

Read more »

Investing Articles

8.6% or 7.2%? Does the Legal & General or Aviva dividend look better?

The Aviva dividend tempts our writer. But so does the payout from Legal & General. Here he explains why he'd…

Read more »

a couple embrace in front of their new home
Investing Articles

Are Persimmon shares a bargain hiding in plain sight?

Persimmon shares have struggled in 2024, so far. But today's trading update suggests sentiment in the housing market's already improving.

Read more »

Market Movers

Here’s why the Unilever share price is soaring after Q1 earnings

Stephen Wright isn’t surprised to see the Unilever share price rising as the company’s Q1 results show it’s executing on…

Read more »