Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Buying this popular dividend share in 2022 was a mistake!

In June, we bought this dividend share for its bumper cash yield. Five months on, it’s been a rocky ride, with the stock crashing by 36% at its low.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For the first six months of 2022, my wife and I sat on the side-lines of global stock markets. As shares worldwide — and expensive US stocks in particular — crashed, we built up a war chest of cash to invest at lower prices. At the end of June, we began buying cheap stocks, mostly consisting of dividend shares to boost our passive income.

In one month, we bought nine dividend shares

From late June to late July, we bought nine new high-yielding shares for our family portfolio, consisting of six FTSE 100 shares and three FTSE 250 stocks. Overall, we’re pretty happy with our new mini-portfolio of would-be winners. Except, that is, for the lagging loser below.

To be honest, I messed up big-time by recommending this buy to my wife. In the interest of Foolish honesty and transparency, here’s what I (and not my good lady wife) did wrong.

Slumping share: International Distributions Services

International Distributions Services (LSE: IDS) has been Royal Mail group’s new name for just over a month. Of course, with a pedigree dating back to 1516, the universal postal service provider is a UK household name. But that doesn’t necessarily make it a good business to buy into.

That said, we bought IDS shares at the end of June at an all-in price (including dealing charges and stamp duty) of 273.2p a share. After rising initially, the shares then set off on a steep three-month slide. At their worst, they had collapsed to a 52-week low of 173.65p on 14 October. At this point, we’d suffered a paper loss of close to £1 a share — a collapse of more than a third (-36.4%). Whoops.

However, IDS shares have since rebounded over the last month, lifting their price to 235.1p. This still leaves them 46.8% lower over 12 months. This reduces our running loss to 13.9%, which comes as some relief just one month on.

We bought IDS too early

At the current share price, this FTSE 250 firm is valued at under £2.3bn — roughly two-thirds below its all-time peak capitalisation in May 2018. On two fundamental measures — its low price-to-earnings ratio and high earnings yield — this stock appears cheap, even today.

What’s more, this dividend share offers a cash yield of 7.1% a year, covered 3.7 times by earnings. This looks extraordinarily cheap, but the company faces an increasingly tough 2023. With group earnings facing strong headwinds, this cash return could be at risk. And no future dividend is guaranteed, of course.

In hindsight, it was clear that I was too optimistic in June about IDS’s prospects over the next 18 months. I should have paid way more attention to the growing risks of extended strike action by Royal Mail employees. These strikes have sent Royal Mail plunging into loss — although GDS, IDS’s international delivery arm is doing great.

I see two big lessons for me from this blunder. First, when buying dividend shares for their high yields, ensure that these cash payouts are solid and secure looking ahead. Second, steer clear of any company whose workforce is striking repeatedly for better pay and conditions.

That said, we intend to hold this and other dividend shares for the long term, not least because we expect much better times ahead for IDS and its earnings after a tough 2023!

Cliffdarcy has an economic interest in International Distributions Services shares. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how much passive income someone could earn maxing out their ISA allowance for 5 years

Christopher Ruane considers how someone might spend a few years building up their Stocks and Shares ISA to try and…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Was I wrong about Barclays shares, up 196%?

Our writer has watched Barclays shares nearly triple in five years, but stayed on the sidelines. Is he now ready…

Read more »

Wall Street sign in New York City
Investing Articles

Up 17% in 2025, can the S&P 500 power on into 2026?

Why has the S&P 500 done so well this year against a backdrop of multiple challenges? Our writer explains --…

Read more »

National Grid engineers at a substation
Investing Articles

National Grid shares are up 19% in 2025. Why?

National Grid shares have risen by almost a fifth this year. So much for it being a sleepy utility! Should…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Here are the potential dividend earnings from buying 1,000 Aviva shares for the next decade

Aviva has a juicy dividend -- but what might come next? Our writer digs into what the coming decade could…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Just released: our top 3 small-cap stocks to consider buying in December [PREMIUM PICKS]

Small-cap shares tend to be more volatile than larger companies, so we suggest investors should look to build up a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Is the unloved Aston Martin share price about to do a Rolls-Royce?

The Aston Martin share price has inflicted a world of pain on Harvey Jones, but he isn't giving up hope…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

How much do you need in a Stocks and Shares ISA to raise 1.7 children?

After discovering the cost of raising a child, James Beard explains why he thinks a Stocks and Shares ISA is…

Read more »