Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

I’m IGNORING Warren Buffett’s advice with the FTSE 100

Warren Buffett’s advice to 99% of investors is to buy an index like the FTSE 100. So why does our author plan on taking a different approach for his portfolio?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Warren Buffett at a Berkshire Hathaway AGM

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Most investors should forget about individual stocks and invest into a diversified index, like the FTSE 100. That’s Warren Buffett’s advice.

According to Buffett, figuring out which businesses are going to outperform an index is too difficult for 99% of investors. As such, they should just buy the entire index.

I’m a big admirer of Buffett. But in the case of the FTSE 100, I don’t think that buying the index is a good idea for my portfolio.

As a whole, I find the FTSE 100 somewhat uninspiring. But hidden in the underwhelming index are some stocks that I think are really interesting investment propositions.

The index

To say that the FTSE 100 has been disappointing over the last five years is to put it mildly. The index is currently around 1% lower than it was in August 2017. 

This doesn’t mean that someone who invested in the FTSE 100 five years ago would have lost money. By itself, the level of the index doesn’t factor in dividends that an investor would have received.

Including dividends, the FTSE 100 has provided investors with a 21.5% return over the last five years. So a £1,000 investment in the FTSE 100 five years ago would be worth just under £1,250 today.

With inflation at around 9%, an investment that returns around 4% per year doesn’t look that exciting. So following Buffett’s advice and buying the index in the case of the FTSE 100 seems unattractive.

FTSE 100 stocks

While the index has been uninspiring as a whole, there are some stocks within that have produced outstanding returns for shareholders. Experian (LSE:EXPN) is a good example.

Over the last five years, the Experian share price has increased by around 91%. A £1,000 investment in Experian would therefore be worth at least £1,910 today.

In addition, an Experian shareholder would have received dividends over the last five years. These would have totalled around £126. 

An investment in Experian shares would therefore have returned around four times the FTSE 100. That’s why I own Experian shares in my portfolio.

It’s not just Experian, either. Other stocks, including Halma, Croda, and The London Stock Exchange Group, have also produced similar results.

Ignoring Warren Buffett

Warren Buffett argues that ordinary investors should invest into a diversified index, rather than buy individual stocks. In the case of the FTSE 100, I think that it’s better to look for specific opportunities.

In fairness, Buffett’s reason for recommending an index isn’t that no individual stock will outperform the broader index. It’s that most investors aren’t able to determine which stocks will do the best.

But I still disagree with Buffett here. Companies like Experian, Halma, Croda, and the Londong Stock Exchage all have enough common features that should give an ordinary investor like me a decent shot at identifying them as winners.

Each of the businesses mentioned generates significant cash using relatively little in the way of fixed assets. This gives them an advantage that, I believe, means that they will continue to do well in future.

That’s why I’m ignoring Warren Buffett’s advice with the FTSE 100. I’m sticking to buying individual businesses that have durable competitive advantages – much like Buffett himself does in his own investing.

Stephen Wright has positions in Experian. The Motley Fool UK has recommended Experian. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Investing in high-yield dividend stocks isn’t the only way to compound returns in an ISA or SIPP and build wealth

Generous payouts from dividend stocks can be appealing. But another strategy can offer higher returns over the long run, says…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

A rare buying opportunity for a defensive FTSE 100 company?

A FTSE 100 stock just fell 5% in a day without anything changing in the underlying business. Is this the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Simplify your investing life with this one key tip from Warren Buffett

Making moves in the stock market can be complicated. But as Warren Buffett points out, if you don’t want it…

Read more »

Tesco employee helping female customer
Investing Articles

Is Tesco a second income gem after its 12.9% dividend boost?

As a shareholder, our writer was happy to see Tesco raise dividends -- again. Is it finally a serious contender…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

Has the Rolls-Royce share price gone too far?

Stephen Wright breaks out the valuation models to see whether the Rolls-Royce share price might still be a bargain, even…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How much do you need to invest in a FTSE 100 ETF for £1,000 monthly passive income?

Andrew Mackie tested whether a FTSE 100 ETF portfolio could deliver £1,000 a month in passive income – the results…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

One of my top passive income stocks to consider for 2026 is…

This under-the-radar income stock has grown its dividend by over 370% in the last five years! And it might just…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

Here’s how you can invest £5,000 in UK stocks to start earning a second income in 2026

Zaven Boyrazian looks at some of the top-performing UK stocks in 2025, and shares which dividend-paying sector he thinks could…

Read more »