As the stock market falls, here are 2 shares to buy for the long term

Fears of a recession and the growing cost-of-living crisis have led to many markets sinking. Here are two shares I’d buy to take advantage.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Global indexes have seen falls over the past year. For example, the S&P 500 has sunk 11% during this period, the Nasdaq has fallen 21% and the FTSE 350 has dipped 3%. However, these dips have seen several quality companies fall to great buying levels, as their long-term prospects remain thoroughly intact. Therefore, here are two shares I’d buy for the long-term. 

An S&P 500 stock 

Nike (NYSE: NKE) has proven to be an extremely reliable stock over the past few years. In fact, in the past half-decade, the Nike share price has risen 86%, while those who bought during its IPO in 1980 would be sitting on a staggering gain of over 60,000%, far exceeding the S&P 500. However, over the past year, the sportswear company has sunk over 30%. I feel this offers a compelling entry point for me. 

For example, in the full year ending May 31, Nike managed revenue growth of 5% to $46.7bn and net income of $6bn, up 6% year-on-year. At the same time, shareholder returns were also increased. During the year, total dividends totalled $1.8bn, up 12% from the prior year. And the company repurchased $4bn of its own stock. 

There are some worries moving forward though. For example, in the current cost-of-living crisis, consumers may stop buying premium branded sports clothes and shoes in order to preserve cash. This could have a knock-on effect for Nike. Further, in the recent trading update, it was announced that operating overhead costs have increased by 11% to $11bn, partly due to wage increases. This factor could strain profit margins moving forwards. 

But with a price-to-earnings ratio of under 30, the Nike share price is far cheaper than it has been historically. For example, post-pandemic, the company’s P/E ratio was over 50. With it undertaking an $18bn share repurchase programme over the next few years, I also believe that earnings per share can grow. For these reasons, I would add some Nike shares to my portfolio after its recent drop. 

A UK share to buy

When looking at which shares to buy in the face of a potential recession, I like companies with strong brand loyalty. With a drinks portfolio of over 200 brands, Diageo (LSE: DGE) offers just that. These labels include Pimm’s (one of the big names during the summer) and Guinness (a firm favourite in nearly all pubs). Other globally recognised brands include Don Julio and Captain Morgan

Due to the extensive histories of these names, brand loyalty is high. This gives Diageo significant pricing power, meaning it can pass on rising costs to customers more easily than some other companies can. 

There are some risks, however. For example, the group is winding down its business operations in Russia, and this is likely to lead to large costs. At the same time, the company has a price-to-earnings ratio of over 20, which is above the FTSE 100 average. 

But due to its defensive qualities, I’m willing to pay this premium. Therefore, I may add more Diageo shares to my portfolio.    

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Stuart Blair owns shares in Diageo. The Motley Fool UK has recommended Diageo and Nike. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

Here’s how big a second income we could target from a Stocks and Shares ISA

Want to invest regularly to build up a second income to provide comfort in retirement? Let's see what we might…

Read more »

Front view of aircraft in flight.
Growth Shares

Why now is a crucial time for the easyJet share price

Jon Smith takes a closer look at the movements in the easyJet share price and explains what it reveals to…

Read more »

Young happy white woman loading groceries into the back of her car
Investing Articles

Since January, the sizzling NatWest share price has turned £10k into…

The NatWest share price has been red hot in recent years, and Harvey Jones assumes that it has to cool…

Read more »

Typical street lined with terraced houses and parked cars
Growth Shares

Red flag! This FTSE 100 stock looks really overvalued to me

Jon Smith explains why he believes a FTSE 100 stock's overvalued and where he can find better ways to get…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

2 cheap UK dividend shares to consider buying in an ISA today

When I look for dividend shares to hold for the long term, I seek out companies in essential business that…

Read more »

White female supervisor working at an oil rig
Investing Articles

Here’s what £10k invested in Shell shares one year ago is worth today…

Brokers were expecting good things from Shell shares a year ago, Harvey Jones says, so how have things panned out?…

Read more »

Girl buying groceries in the supermarket with her father.
Investing Articles

Q1 results give the Tesco share price a boost, but is it still cheap?

The Tesco share price is back in positive territory year to date after a brief dip, so what does the…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

£10,000 invested in Tesco shares 6 months ago is now worth…

Tesco shares have demonstrated robust growth in recent years. Dr James Fox asked whether the stock could still push higher…

Read more »