10.4% dividend yield!  Should I buy this sinking FTSE 100 dividend stock?

The FTSE 100 is packed with brilliant income shares to buy. Here’s a top dividend stock I’d buy following recent volatility.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Housebuilders like Persimmon (LSE: PSN) have been popular dividend stocks for a very long time.

The UK’s worsening homes shortage has driven property prices through the roof in the 21st century. This has delivered mighty profits and cash flow growth at the likes of Persimmon. This has, in turn, resulted in big rewards for shareholders by way of big dividends and share buybacks.

Today, Persimmon continues to offer some of the biggest dividend yields on the Footsie, at 10.4%. So should I add Persimmon to my shares portfolio today? Or is this FTSE 100 dividend stock a dangerous dividend trap?

The case for

There are several solid reasons why I should buy Persimmon shares right now. These include:

  • House prices continue to soar. The prices Persimmon is asking for its product have kept surging as housing shortages have worsened. Indeed, Rightmove says that average UK asking prices have risen more than £55,551 in the past two years. That’s up from the £6,218 increase in the two years before Covid-19.
  • Margins remain rock-solid. I like Persimmon in particular because of its market-leading margins. Product, labour and freight costs are all rising but the company’s margins have so far remained “resilient”, it said this month.
  • A strong balance sheet. Persimmon has excellent liquidity to pursue its growth plans while continuing to pay big dividends. It had a healthy £446m worth of cash on the balance sheet as of late April.
  • Terrific all-round value. Persimmon doesn’t just offer enormous dividend yields at current prices of £22.35 per share. The business also trades on a rock-bottom forward P/E ratio of 8.8 times.

The case against

Persimmon clearly has lots of appeal for FTSE 100 investors like me. However there are several big obstacles it may have to overcome to remain a top dividend stock.

For example, a blend of rising interest rates and the cost of living crisis poses danger to future homes demand. As homebuyer affordability comes under increasing strain, demand for newbuild properties could fall sharply later in 2022.

I’m also concerned by reports that government support for first-time buyers is about to be withdrawn. Over the weekend, The Telegraph reported that Help to Buy is set to be closed for new applicants five months early in October.

The verdict

It’s clear the outlook for the UK housing market is becoming foggier. These doubts have led to the likes of Persimmon falling sharply in value. The FTSE 100 housebuilder is now 22% cheaper than it was at the start of the 2022.

This sort of correction suggests a housing market collapse could be around the corner. However, I don’t think a crash is on the horizon. A steady stream of positive trading updates and industry reports from the likes of Zoopla continue to illustrate the robustness of the market.

I feel that Persimmon can remain a lucrative dividend stock to own for years to come. So I think recent share price weakness provides an excellent dip-buying opportunity for my portfolio.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Looking for shares to buy as precious metals surge? 3 things to remember!

Gold prices have been on a tear. So has silver. So why isn't this writer hunting for shares to buy…

Read more »

British Pennies on a Pound Note
Investing Articles

Up 27% in 2025, might this penny share still be a long-term bargain?

Christopher Ruane's happy that this penny share he owns has done well in 2025. But it's still cheaper now than…

Read more »

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Here’s what a single share of Tesla stock cost in January – and what it’s worth now!

Tesla stock's moved up this year -- and it's had a wild ride along the way. Christopher Ruane explains why…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Rolls-Royce shares have done it again in 2025! But could the party be over?

2025's been another storming year for Rolls-Royce shares -- and this writer missed out! Might it still be worth him…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Is this the last chance to buy these FTSE 100 shares on the cheap?

Diageo and Barratt Redrow's share prices have tanked. Is this the opportunity investors seeking cheap FTSE 100 shares have been…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

Legal & General shares yield a staggering 8.7% – will they shower investors with income in 2026?

Legal & General shares pay the highest dividend yield on the entire FTSE 100. Harvey Jones asks whether there is…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

With its 16% dividend yield, is it time for me to buy this FTSE 250 passive income star?

Ithaca Energy’s 16% dividend yield looks irresistible -- but with tax headwinds still blowing strong, can this FTSE 250 passive…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

Under £27 now, Shell’s share price looks a huge bargain – here’s why

Shell’s share price is at a major discount to its peers, but Simon Watkins believes it won’t do so for…

Read more »