We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

How I’d buy cheap shares today like Warren Buffett

Warren Buffett loves buying great companies at reasonable prices. After US stocks slumped in 2022, I think he’d be buying big while these discounts last.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Fans of Warren Buffett taking his photo

Image source: The Motley Fool

I repeatedly warned in late 2021 that this year was likely to be much tougher year for investors. And so it has been, as US stocks have tumbled and price volatility has soared. So far in 2022, the S&P 500 index has lost 12.8% of its value, while the tech-heavy Nasdaq Composite index has crashed 22.5% since 2021. With investing proving so much scarier this year, I wonder how my hero, investment guru Warren Buffett, would invest his spare cash right now?

Warren Buffett buys big during market panics

In a nicely timed article at the height of the global financial crisis of 2007/09, Warren Buffett penned this soothing piece for the New York Times. Following the collapse of US investment bank Lehman Brothers, Buffett wrote, “Be fearful when others are greedy, and be greedy when others are fearful”. At that time, the Oracle of Omaha said he was investing 100% of his net wealth into US equities. Hence, I think the great man wouldn’t panic today. Instead, I expect he’d see recent price falls as an opportunity to buy shares in great businesses at lower valuations.

Buffett advises investors to navigate, not predict, markets

Warren Buffett recently remarked that investors would be much better off in the long term “by navigating the stock market, not predicting it”. He added that investors should go ahead and invest in their chosen stocks and then watch market movements to decide whether to buy more of those stocks or sell them.

The mega-billionaire argues that this strategy has a higher chance of return, while also taking away some of the pressure of trying to predict the future. And if shares in an otherwise sound business fall after he buys them, Warren Buffett generally buys more, simply because they have become even cheaper. As he added earlier this month, “We’ve not been good at timing. We’ve been reasonably good at figuring out when we were getting enough for our money”.

Buffett buys into great businesses at reasonable prices

Another lesson I have learnt from Warren Buffett — who has a personal fortune of over $115bn — is that it’s perfectly okay to pay premium prices for quality goods. As he puts it, “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price”.

Taking this wise advice on board, throughout this year, I’ve been putting together a watchlist of quality companies whose shares look fairly priced to me. This list includes a number of FTSE 100 firms, including mega-cap giants such as Shell, Unilever, Diageo, BP, Rio Tinto, and so on. Personally, I think the FTSE 100 offers deep value to patient value investors like me (and Warren Buffett).

To sum up, I’m a veteran value investor who knows that buying shares in good companies is not like buying lottery tickets. If I buy into great businesses that keep doing well, then their share prices, buybacks, and cash dividends should rise over time. And that’s why I’m always searching for shares offering market-beating earnings yields and high dividend yields. And then, like Warren Buffett, I buy and hold tight — sometimes for decades, if I’ve bought wisely!

Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

13,000 more reasons why I’m avoiding IAG shares!

International Consolidated Airlines (IAG) shares are rallying again. But Royston Wild explains why he's still avoiding the volatile FTSE 100…

Read more »

Two mid adult women enjoying a friends reunion city break for the weekend in Newcastle upon Tyne, England.
Investing Articles

This FTSE 250 stock fell by over 3% after solid earnings. Should investors consider buying it?

Trainline’s share price fell this morning, even after publishing solid results for FY26. Should investors consider scooping up some of…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

£10,007 invested in Aston Martin shares on 1 April is now worth…

Aston Martin shares have suddenly started moving upwards, going from 36p to 46p. Is this FTSE 250 stock ready to…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

Why NOW could be the best time to find stocks to buy!

I'm looking for more stocks to buy for my ISA and SIPPs. But it's possible some shares could be better…

Read more »

Trader on video call from his home office
Investing Articles

£1,000 buys 297 shares in this beaten-down UK housebuilder with a £700m opportunity

Shares in UK builders have crashed recently. But is the stock market focusing on short-term challenges and missing a massive…

Read more »

Man thinking about artificial intelligence investing algorithms
Investing Articles

Are Aviva shares being held back by an overblown AI threat?

Andrew Mackie explores Aviva shares, self-driving car risks, and whether the market is underestimating long-term earnings and dividend strength.

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

£50 put into Nvidia stock at the start of 2015 is now worth…

Nvidia stock has changed the lives of many investors. Muhammad Cheema looks at how a mere £50 put into it…

Read more »

Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home
Investing Articles

How these 2 shares in a Stocks and Shares ISA could deliver life-changing passive income

Mark Hartley explores the growth potential of two lower-yielding income opportunities that many Stocks and Shares ISA investors may overlook.

Read more »