How I’d invest my ISA for big dividends

Choosing shares for an ISA that can pay big dividends requires research and thought. Here our writer shares his own approach.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Close-up of British bank notes

Image source: Getty Images

Different people use their Stocks and Shares ISA for a variety of objectives. Some are looking for long-term growth from young companies. Others are more focused on the dividend potential of shares they buy in their ISA.

With a focus on income, here is how I would invest via my ISA to try and boost my dividend income.

Focus on dividends

First I would want to be clear with myself that I really was happy to focus on dividends and not growth.

The more of its profits a company distributes to shareholders in the form of dividends, the less it has to invest in itself. For example, housebuilder Persimmon paid out almost all of last year’s earnings for dividends. It yields 10.4%. But its revenue of £3.6bn and post-tax profit of £0.8bn was the same as four years before.

By contrast, some companies like Amazon do not pay dividends, but maintain impressive growth rates. I think both growth and income shares can have a role in an ISA. But I need to accept that if I am focused on big dividends, I cannot reasonably expect dynamic growth from the businesses in which I invest.

Big dividends now or later

My timeframe also matters. Depending on how long I am willing to wait, my definition of ‘big’ may change. Some companies have grown their dividends annually for decades, like Diageo and Spirax-Sarco. That does not mean the same thing will happen in future. But if it does, I would hopefully see my dividends from those shares grow bigger if I was willing to wait long enough.

Other shares, like Imperial Brands and M&G, offer little or no dividend growth but already have a large dividend yield. So if my focus was on big dividends now, I would be more tempted to hold them in my portfolio (and indeed, I own them both).

That may sound like a false dilemma. After all, who would not want big dividends today versus having to wait many years as they grow? The reason I think the question matters is to do with the underlying health of a business and what that might mean for future payouts. If a company has a high yield but low dividend growth, it may be that the business is struggling to grow. For example, Imperial’s core market of cigarettes is shrinking in many countries. That could lead to future dividend cuts. By contrast, a company that is consistently growing its dividend at a good clip, like Spirax-Sarco, is signalling confidence in its business prospects.

I always consider risk in my ISA

I also always think about risk. One reason some companies pay big dividends is because they have high risk. When City analysts and large investors decide they do not like a company’s risk profile, they may sell its shares. That can push the share price down. The effect of a share price moving lower is that a company’s dividend yield gets bigger even though the dividend itself is the same.

So although I do not automatically rule a share out of (or into) my portfolio just because it has an unusually high yield, I do treat it as a red flag that merits further investigation. If a very high yield looks too good to be true, sometimes it is.

Christopher Ruane owns shares in Imperial Brands and M&G. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK has recommended Amazon, Diageo, and Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two gay men are walking through a Victorian shopping arcade
Investing Articles

2 stupidly cheap shares to consider buying now to try and make a million

Harvey Jones picks out two cheap shares from the FTSE 100 that remain astonishingly good value despite their recent strong…

Read more »

Investing Articles

How much £18,750 invested 9 years ago in a Stocks and Shares ISA is worth today…

Harvey Jones says today could prove a brilliant opportunity to buy cut-price companies inside a Stocks and Shares ISA. He…

Read more »

Wall Street sign in New York City
Investing Articles

Is the S&P 500’s growth sustainable? Here’s what UK investors should watch

As major S&P 500 tech giants prepare to report earnings this week, Mark Hartley takes a look at the risks…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

I put £1,125 into this ‘boring’ FTSE 100 stock for £99 in passive income

Ben McPoland invested in this FTSE 100 stock before it went ex-dividend last week. But it's gone nowhere for years.…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Got an ISA? Here are 2 stocks to consider buying as the global fitness trend takes off

Looking for growth stocks to buy today? Our writer highlights two that he's recently added to his Stocks and Shares…

Read more »

A young Asian woman holding up her index finger
Investing Articles

£3,000 invested in Amazon stock 1 month ago is now worth…

Amazon stock has surged over the last month. It appears that investors are waking up to the significant long-term growth…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Growth Shares

£2k invested in Greggs shares at the start of the year is currently worth…

Jon Smith explains how an investment in Greggs' shares from the start of 2026 is performing, alongside sharing his view…

Read more »

UK money in a Jar on a background
Investing Articles

2,656 shares in this famous FTSE 250 stock could unlock £300 in passive income

Despite jumping 16% in recent weeks, this FTSE 250 stock still looks cheap and is offering a market-beating 5.7% dividend…

Read more »