The Boohoo share price was up 13% yesterday! Here’s why

After a trading update containing positive sales news, is the bBohoo share price becoming increasingly attractive?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Key points

  • In a trading update for the three months to 31 December 2021, net sales rose 7% year on year
  • Adjusted earnings for the year ended 28 February 2022 are expected to be £125m
  • The firm has a compound annual EPS growth rate of nearly 32%

Online fashion giant Boohoo (LSE:BOO) owns a number of recognisable brands such as PrettyLittleThing and Debenhams. Yesterday, the Boohoo share price was up 13% after a trading update. It currently trades at 87.5p. I want to know more about this update and how the firm is performing over the longer term. While I already own shares in the business, should I now buy more? Let’s take a closer look.

Why did the Boohoo share price jump?

The company released a trading update yesterday for the three months to 31 December 2021. Striking a positive note, it stated that net sales for the period rose by 7%, year on year. On a two-year comparison, net sales increased by 48%.

Furthermore, gross sales rose by 26% with 57% growth on a two-year basis. For the full 2021 calendar year, overall sales grew by 14%. Compared with the 2019 calendar year, this was a 61% rise. This suggests that the firm is exhibiting consistent and sustained sales growth.

On the other hand, the update stated that operations were still “being impacted by higher returns rates”. This is not a new problem and it prompted Barclays to downgrade the company to ‘underweight’. Cutting its target price from 135p to 85p, the investment bank believes the firm is “coming out of the pandemic with the challenge of sustaining elevated growth”.

However, the trading statement also explained that the business expects adjusted earnings of £125m for the year ended 28 February 2022. This was in line with prior guidance and investors reacted with some excitement yesterday.   

Historical results and wider issues

Looking further back, Boohoo also has a strong results record. Between 2017 and 2021, for the years ended 28 February, revenue increased from £294m to £1.7bn. Furthermore, earning per share (EPS) rose from 2.23p to 8.89p.

By my calculation, this means that the firm has a compound annual EPS growth rate of nearly 32%. This strong record gives me great confidence in the company. It should be noted, however, that past performance is not always a reliable indicator of future performance.  

In addition, the firm announced the completion of its Agenda for Change this month. This puts into practice some recommendations from the 2020 Independent Review into how the company operated. For instance, workers’ pay at factories used by Boohoo is now more transparent to ensure it meets minimum wage rules and suppliers not complying with this have had contracts terminated. The business also opened its own factory in Leicester and production started in January. 

Overall, I like this company. It has a strong and consistent earnings record. While there have been shortcomings in the past, the firm genuinely seems to have addressed recommendations. I will be adding to my holding at the current Boohoo share price. 

Andrew Woods owns shares in boohoo group. The Motley Fool UK has recommended Barclays and boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is 2026 the year the Diageo share price bounces back?

Will next year be the start of a turnaround for the Diageo share price? Stephen Wright looks at a key…

Read more »

Investing Articles

Here’s my top FTSE 250 pick for 2026

UK investors looking for under-the-radar opportunities should check out the FTSE 250. And 2026 could be an exciting year for…

Read more »

Yellow number one sitting on blue background
Investing Articles

Here’s my number 1 passive income stock for 2026

Stephen Wright thinks a 5.5% dividend yield from a company with a strong competitive advantage is something passive income investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »