I’d buy bargain FTSE 100 shares today to aim for ISA millionaire status

In the current market environment, I’m seeing several FTSE 100 shares to buy for their long-term investment potential, such as these…

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There are around 2,000 ISA millionaires in the UK. And most achieved their millionaire status by investing regular sums of money in Stocks and Shares ISAs over the past 30 years or so. And right now, I’m seeing many FTSE 100 shares to buy.

The terrible conflict in Ukraine has accelerated a bear run that was already in progress for many stocks. And in the months prior, analysts had been calling for a correction because many businesses had become over-valued. And over-valuation is potentially harmful to long-term shareholder returns. The problem is that price-to-earnings multiples tend to revert to the mean over time, meaning they normalise. And that often happens because share prices fall.

Over-valuation can lead to poor investments

The last thing we need is a weak share price causing us to lose money in an investment. Even when an underlying business continues to trade well and grow, share-price weakness can keep an investment underwater for years. And that’s why great investors such as billionaire Warren Buffett pay so much attention to valuation. He knows if he buys what he calls “wonderful” businesses at fair prices, he’ll have a much better chance of achieving a positive long-term investment outcome.

The alternative can be grim. And shareholders taking new positions in over-valued stocks spent much of 2021 discovering what that feels like. Indeed, US and UK stocks trading at racy valuations spent months plummeting. And some have fallen by mind-boggling percentages, such as 50%, 60%, 70% and even 90% or more. The big lesson for me has been that valuation matters. It matters now and it matters when stocks are shooting higher in a major bull run. In short, valuation always matters!

And that’s why bear markets, setbacks, corrections, crises and other events can provide a well-stocked hunting ground for the long-term investor. It’s at times like we have now that Buffett most often finds his enduring long-term investments. Although psychologically, it can be hard to buy stocks during a crisis when the news is grim and share prices have been falling.

A focus on specific businesses

The best way I’ve found to muster up the courage to act is by ignoring the general market. So I stop watching the FTSE 100 and other indices. Instead, it can pay to focus on the individual stocks on my watchlist and tune in to the news flowing from each company.

And we’ve seen some big downwards stock moves among big-caps in the FTSE 100. Those moves don’t in themselves ensure a better-value purchase. But I do see them as a jumping-off point for further research. For example, at 5,561p, fast-moving consumer goods company Reckitt is down around 12% since the beginning of March. And it’s about 9% lower than it was a year ago. I’m also watching paper-based packaging manufacturer Smurfit Kappa. The stock is 28% lower than it was around 18 February and it’s down 15% over the past year.

There’s no guarantee of a positive investment outcome even when valuations reduce because of lower share prices. All stocks carry risks as well as positive potential. But my plan is to compound the gains from careful FTSE 100 investments over many years. And I’m aiming to build my ISA up to the value of £1m as others have before me.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended Reckitt plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British union jack flag and Parliament house at city of Westminster in the background
Investing Articles

Is Raspberry Pi the next Nvidia stock?

The Raspberry Pi (LSE:RPI) share price exploded 46% higher in the FTSE 250 today. Might this be the start of…

Read more »

Senior woman potting plant in garden at home
Investing Articles

Thinking of stuffing a SIPP with high-yield shares? 3 things to consider

A SIPP filled with shares offering juicy dividends can seem tempting. Christopher Ruane explains some potential pros and cons of…

Read more »

ISA coins
Investing Articles

Does this weekend’s ISA deadline make now a good time to start buying shares?

With a key ISA deadline looming this weekend, does it make a difference whether someone starts buying shares now or…

Read more »

National Grid engineers at a substation
Investing Articles

If inflation soars, can the National Grid dividend keep up?

With the risk of higher inflation getting stronger, our writer weighs up whether the National Grid dividend might earn the…

Read more »

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf
Investing Articles

Could getting out of the food business help the Unilever share price?

Unilever and McCormick today announced a transformational corporate deal. Our writer weighs some of its attractions and risks.

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Why did Raspberry Pi shares just jump 35%?

Raspberry Pi shares have been in the doldrums in the past 12 months. But is that all changing, after a…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

How much second income could investors earn with 9% dividends from Legal & General shares?

Investors looking to build up a second income portfolio have a good few FTSE 100 shares with big dividends to…

Read more »

Rolls-Royce engineer working on an engine
Investing Articles

£5,000 invested in Rolls-Royce shares just 2 years ago is now worth…

Rolls-Royce shares have fallen some way back from a recent 52-week peak, as global events impact them and the firm…

Read more »