Invest in shares like Warren Buffett in the event of a stock market crash

Warren Buffett is a proven stockpicker with an amazing track record and this is how our writer thinks his success can be replicated in a stock market crash.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Warren Buffett at a Berkshire Hathaway AGM

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett has famously said that investing isn’t about intellect (thankfully for me!), it’s about temperament. I for one am not going to argue with the Sage of Omaha, as he is known. Even more so as the Berkshire Hathaway share price overtakes the growth-focused Ark Innovation ETF. Warren Buffett has weathered many really serious market crashes. These include Black Monday in 1987, the dotcom bubble bursting in 2000, and the 2008 financial crisis (as well as some earlier ones few of us would remember). That’s why his advice is worth listening to and his example worth following. 

For investors, a stock market crash can mean losing a lot of money. But for long-term investors, it also means the chance to position oneself to potentially make a lot of money too. In every crisis, there’s an opportunity as they say. 

Warren Buffett on a falling market

Because in a stock market crash nearly everything goes down indiscriminately as investors panic, it can create an opportunity to pick up high-quality companies at a cheaper price. As Warren Buffett has said: “Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down.” This is exactly the situation when there’s a stock market crash.

Another famous Buffett-ism is: “We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.” This again encapsulates the idea that a stock market crash is an opportunity for savvy investors, rather than something to fear. Given that crashes are inevitable, and it’s possible there will be another in 2022, it’s worth being prepared for one.

The Buffett takeaways

So what does Buffett teach us? For long-term investors a crash is ideal. It’s not necessary to time a stock buy perfectly. It’s enough just to get a hopefully great, well researched company at a lower value than it would have been pre-crash.

I treat a stock market crash as an opportunity, especially if there’s cash available to buy shares at a better valuation. Berkshire Hathaway holds a lot of cash, presumably for this reason. As long-term investors, Buffett and his team want to buy shares at an attractive valuation. They don’t need to seize every opportunity that presents itself. He waits until he has a margin of safety and the odds of success are in his favour before pouncing.

3 things I’ll focus on if the stock market crashes

With everything that has been said, there are three things I’ll focus on if the stock market crashes. First up is trying to stay calm and not selling anything. Then I’ll focus on researching new shares and assessing if there are any emerging opportunities to invest in a great company. And finally, when I believe the dust is starting to settle, I’ll invest my cash in high-quality businesses that I know I want to own

That’s my plan. Pure and simple. As Buffett has pointed out, it’s not about intellect or being super-sophisticated. Instead, consistent success is about temperament. It’s also about seeing a crash as an opportunity to buy great companies that can provide growth and income.

Andy Ross owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

With a big 8.5% dividend yield, is this FTSE 100 passive income star unmissable?

We're looking at the biggest forecast dividend yield on the entire FTSE 100 here, so can it beat the market…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Why did the WH Smith share price just slump another 5%?

The latest news from WH Smith has just pushed the the travel retailer's share price down further in 2025, but…

Read more »

ISA coins
Investing Articles

How much would you need in a Stocks & Shares ISA to target a £2,000 monthly passive income?

How big would a Stocks and Shares ISA have to be to throw off thousands of pounds in passive income…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

£10,000 invested in Diageo shares 4 years ago is now worth…

Harvey Jones has taken an absolute beating from his investment in Diageo shares but is still wrestling with the temptation…

Read more »

Investing Articles

Dividend-paying FTSE shares had a bumper 2025! What should we expect in 2026?

Mark Hartley identifies some of 2025's best dividend-focused FTSE shares and highlights where he thinks income investors should focus in…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How long could it take to double the value of an ISA using dividend shares?

Jon Smith explains that increasing the value of an ISA over time doesn't depend on the amount invested, but rather…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »