5 top UK shares to buy now

Our writer has a list of five UK shares to buy now for his portfolio. Here he explains what he likes about the companies in question.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With many companies recently announcing strong results for the past year, I have had my eye on some top UK shares to buy now for my portfolio. Here are five I would consider.

High street name

Banking giant Lloyds needs little introduction. As well as Lloyds itself, the company owns Halifax and Bank of Scotland. That gives it national reach. It has a strong mortgage business as the leading lender to homebuyers across the country. When conditions are good, that can be a licence to make money. In the first nine months of this year, the bank recorded £5.4bn of profits after tax. I will be looking for more good news when the company unveils its full-year numbers this month.

If the housing market enters a downturn, that could hurt profitability at the group. But for now I continue to see upside in the Lloyds share price and would happily buy for my portfolio.

2 more top shares

Two well-known shares have seen their prices suffer from City concerns about profitability have provided me with a buying opportunity for my portfolio.

Consumer goods giant Unilever has seen its shares slide 2% over the past year, when the FTSE 100 index has added 17% in value. That reflects risks to profits from cost price inflation and doubts about the company’s strategy after its failed bid for GlaxoSmithKline’s consumer goods business. In the long-term, I think Unilever’s stable of premium brands like Ben & Jerry’s and Domestos should help it grow profits in years to come. Meanwhile, the yield of 3.8% attracts me.

An ever worse performer over the past year has been online retailer Boohoo. It has seen its stock fall to penny share territory, after tumbling 75% in 12 months. I do see risks, such as the negative impact of supply chain problems on profit margins. But the company has an enthusiastic customer base, a track record of profitability and massive space for expansion in markets like the US. I have bought it for my portfolio at what I hope will turn out to be a bargain price.

Economies of scale

I would also pick up a couple of shares for my portfolio that I see benefiting from economies of scale.

First is British American Tobacco. The company revealed in its full-year results today that revenue last year was a massive £25.7bn. British American benefits financially from the huge scale of its business. That might not ultimately protect it from declining cigarette volumes, but the company can offset some of the profit impact with price increases. What may help is growth in next-gen products like vaping. Such products saw revenue growth of 42% last year, to £2bn. A modest dividend increase means the shares yield 6.6%.

With over 7,500 employees, digital ad agency holding group S4 Capital is seeing increased economies of scale. That also brings higher staffing and management costs though, which could eat into profit margins. But I think those concerns have been reflected in the recent share price fall. I see the current S4 Capital share price as an attractive entry point for my portfolio. With a plan to double revenues and gross profits organically within three years, the company is a UK growth share positioned to benefit from an ongoing shift to digital media.

Christopher Ruane owns shares in British American Tobacco, Lloyds Banking Group, S4 Capital, Unilever, and boohoo group. The Motley Fool UK has recommended British American Tobacco, GlaxoSmithKline, Lloyds Banking Group, Unilever, and boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

I asked ChatGPT to settle the ISA v SIPP debate once and for all. It said…

Instead of working out whether an ISA or SIPP is the better tax wrapper, Harvey Jones called the robots in.…

Read more »

Middle-aged white male courier delivering boxes to young black lady
Investing Articles

Amazon shares: overpriced or a possible bargain?

Christopher Ruane thinks Amazon shares look pricier than he normally likes -- but also reckons they could be a potential…

Read more »

Female Tesco employee holding produce crate
Investing Articles

In a jittery market, could Tesco shares be a defensive choice?

Could Tesco shares be a safe haven in nervous markets, given that consumers always need to eat? Our writer is…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much might £10,000 in Rolls-Royce shares soon be worth? Let’s ask the experts

Do Rolls-Royce shares look like a good buy after recent price falls? City analysts still appear bullish, but global events…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Take a deep breath! £10,000 invested in Greggs shares a year ago is now worth…

Someone who bought Greggs shares a year ago is nursing a paper loss. Our writer digs into the reasons why…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Whatever happened to the stock market crash?

The stock market refuses to crash, despite the Iran war. But Harvey Jones says lots of FTSE 100 shares have…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

BP’s share price will keep surging in 2026, according to this broker

BP’s share price is in a strong upward trend right now. And one City brokerage firm seems to believe that…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

These 4 red flags mean I’m avoiding easyJet shares like the plague!

easyJet shares have slumped by around a quarter during the past month. Does this represent a dip-buying opportunity? Royston Wild…

Read more »