Is now the time to buy Meta stock?

Falling Facebook users and mammoth costs are hitting Mark Zuckerberg’s company hard. Still, should I look to buy Meta stock right now?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s been a troubling few days for Meta (NASDAQ: FB) investors, to put it mildly. The US tech giant slumped 20% on Wednesday following the release of latest trading news. Could now be a good time for me to buy Meta stock though?

Meta’s share price slumped following a panicked reaction to fourth-quarter financials. But let’s look at the good things first. The stock formerly known as Facebook continues to add overall users and an average of 2.82bn people used its platforms in the three months to December, up 8% year-on-year.

At a headline level Meta’s ‘Family of Apps’ — which include Instagram and WhatsApp — remain hugely popular. Mark Zuckerberg is hoping that the company’s decision to go all out on the metaverse will send user levels to the next level too. Analysts at Bloomberg think the metaverse will be the next big technological revolution with a value of $800bn by 2024.

Facebook users fall!

The problem for Meta, however, is that the costs of transitioning to the metaverse is walloping its bottom line. Total costs and expenses soared an eye-popping 38% in the final quarter of 2021, to $21.1bn. This overshadowed the 20% year-on-year revenues increase (revenues came in at $33.7bn). And it caused profits to fall a meaty 8% to $10.3bn.

Colossal costs aren’t the only thing spooking Meta investors either. The most headline-grabbing factoid of this week’s release was news of declining users at the California company’s core Facebook platform. The number of people logging in per day fell to 1.929bn in the final quarter of 2021 from 1.93bn in the prior three months.

What makes this number so shocking? Well it’s the first quarter-on-quarter drop in Facebook numbers in the company’s history. Fears that the social media platform is losing its sheen have been circulating for a long time now. This week’s news could be clear proof proof that Meta is suffering as competition for our attention rises.

Should I still buy Meta stock?

I think Meta’s share price slump this week could be the start of a steady decline. As equities analyst Laura Hoy of Hargreaves Lansdown said, the US tech share faces several major road bumps looking ahead.

The prospect of weaker advertising budgets is one. As Hoy noted, Facebook requires a lot of cash “to upgrade and expand its servers and networks”, which strong ad revenues provide. Another is the impact of more enormous research and development costs on profits. Total R&D spending here is expected to rise 26% year-on-year in 2022.

This week’s share price collapse provides an opportunity to buy Meta stock at a big discount to last week’s levels. But I don’t fancy grabbing a slice of the tech giant today. Sure, the metaverse could offer exceptional revenues opportunities over the long term. But in the meantime, Meta’s massive R&D costs and a weakening Facebook platform pose colossal risks. I’d rather buy other US shares today.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Hargreaves Lansdown. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

£20,000 for a Stocks and Shares ISA? Here’s how to try and turn it into a monthly passive income of £493

Hundreds of pounds in passive income a month from a £20k Stocks and Shares ISA? Here's how that might work…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

£5,000 put into Nvidia stock last Christmas is already worth this much!

A year ago, Nvidia stock was already riding high -- but it's gained value since. Our writer explores why and…

Read more »

Investing Articles

Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Can this airline stock beat the FTSE 100 again in 2026?

After outperforming the FTSE 100 in 2025, International Consolidated Airlines Group has a promising plan to make its business more…

Read more »

Investing Articles

1 Stocks and Shares ISA mistake that will make me a better investor in 2026

All investors make mistakes. The best ones learn from them. That’s Stephen Wright’s plan to maximise returns from his Stocks…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I asked ChatGPT if £20,000 would work harder in an ISA or SIPP in 2026 and it said…

Investors have two tax-efficient ways to build wealth, either in a Stocks and Shares ISA or SIPP. Harvey Jones asked…

Read more »

Investing Articles

How much would I need invested in an ISA to earn £2,417 a month in passive income?

This writer runs the numbers to see what it takes in an ISA to reach £2,417 a month in passive…

Read more »

Investing Articles

Rolls-Royce shares or Melrose Industries: Which one is better value for 2026?

Rolls-Royce shares surged in 2025, surpassing most expectations. Dr James Fox considers whether it offers better value than peer Melrose.

Read more »