Tesla vs NIO stock: which EV company would I buy?

EV shares have suffered in the past month, and NIO stock and Tesla are two main examples. Would I buy either of these shares?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Electric cars charging in station

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The share prices of both Tesla (NASDAQ: TSLA) and NIO (NYSE: NIO) have struggled over the past few months. Indeed, NIO stock has sunk around 27% over the past month and is down 57% over the past year. Tesla stock has similarly fallen over 20% in the past month yet is still up around 12% over the past year. But following these dips, should I be buying either of these EV shares.

Tesla continues to dominate the market

Tesla has managed to dominate the EV market over the past few years and is still viewed as the current market leader. This is represented in the company’s share price, which has soared nearly 1,800% in the last five years.  However, there are a few reasons why the shares have fallen recently. For example, there was the broad tech sell-off in the Nasdaq, which dragged Tesla down with it. Secondly, Elon Musk recently told investors that Tesla would not launch any new model vehicles in 2022. This was disappointing for investors, as it may mean growth slowing down.

I also worry about the competitive landscape in the current EV market, which includes new market players such as Rivian and Lucid Motors, and traditional automotive companies like Volkswagen and Toyota.

Even so, there are plenty of positives around the shares. For example, due to its market-leading position, Tesla is likely to profit from the increasing shift into electric cars. Further, largely due to cost reductions, the company has managed to increase its profit margins, and this seems likely to improve further. These positives are not quite enough to tempt be into buying Tesla stock, however.

NIO stock: is the sell-off overdone?

There have been several reasons for investor worries around NIO. For example, as a Chinese company, there are worries that the tensions between China and the US will have negative consequences. This is because Chinese regulators have recently cracked down on the country’s companies listing in the US, and at worst, this may lead to the delisting of NIO.  

Further, recent levels of inflation have also had an incredibly bad effect on growth stocks. This is due to the threat of far higher interest rates, which will make it more expensive for these companies to fund growth. NIO stock has suffered in particular as the EV maker is still unprofitable.

Despite this, there are signs that the sell-off may be overdone. For example, demand for NIO’s products continues to be strong and deliveries in January 2022 managed to reach 9,652. This is a 33.6% year-on-year rise. Recently, the company also launched the ET5, which is a mid-size premium smart saloon, with deliveries expected in September 2022. The fact that new products are being released helps differentiate NIO from Tesla and is one reason I think it’s a better buy for me.

I also like that NIO stock is a cheaper alternative to Tesla. In fact, it trades on a price-to-sales ratio of around 8. In comparison, Tesla has a far higher P/S ratio of around 16. This indicates that either Tesla is far too expensive, or NIO stock is too cheap. I think it’s a mixture of the two. Therefore, I’m very tempted to buy NIO, while I’m also willing to leave Tesla on the sidelines.

Stuart Blair has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »