The Unilever share price: after an 11% leap, am I too late to buy?

The Unilever share price first slumped and then jumped after it abandoned a £50bn deal. Have I missed my chance to buy Unilever shares on the cheap?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In the US, investors are worried about a substantial stock market crash. Meanwhile, UK stocks have held up pretty well so far in 2022. In fact, the FTSE 100 index has gained more than 105 points (+1.4%) since 31 December. Perhaps because the Footsie is unloved and undervalued, as I’ve repeatedly argued throughout 2020-21? Indeed, I still view many FTSE 100 stocks as firmly in bargain-bin territory. That’s why I’ve kept a close eye on the Unilever (LSE: ULVR) share price, which has been on a roller-coaster ride since mid-January.

The Unilever share price drops and then pops

The Unilever share price has recorded only modest gains over the past five years. Here’s how this popular stock has performed from 2016 to 2021 (excluding dividends):

  Closing price

Yearly change

2021 3,945.5p -10.2%
2020 4,392.0p 1.0%
2019 4,350.5p 5.9%
2018 4,108.5p -0.4%
2017 4,125.5p 25.3%
2016 3,292.5p N/A

The Unilever share price had a great 2017, soaring by more than a quarter (+25.3%). Alas, it failed to hit the heights over the next four years, falling by 0.4% in 2018 and losing more than a tenth (-10.2%) last year. Hardly the returns one might hope for from a widely admired, quality business, right?

As I write, the Unilever share price stands at 3,833.72p, down 102.28p (-2.6%) on Tuesday’s close. At this level, the consumer-goods giant is valued at a mighty £97.9bn, making it the third-largest company in the FTSE 100 index. This also leaves it down 111.78p (-2.8%) so far this calendar year.

However, following a failed £50bn bid for GlaxoSmithKline‘s Consumer Health arm (GSKCH), Unilever shares went into a tailspin. After closing at 3,936.5p on 14 January, the Unilever share price plunged as low as 3,450p on Friday morning (19 January), before rebounding strongly this week. Indeed, since Friday’s low, ULVR has leapt by a ninth (+11.1%) in under four days.

Did I miss buying Unilever on the cheap?

Last week, both Unilever’s share price and its management took a battering from major shareholders and financial pundits. Many criticised Unilever chief executive Alan Jope and chief financial officer Graeme Pitkethly for what they saw as an imprudent and over-priced bid for GSKCH. There were even calls for change at the very top of Unilever’s management team.

As the Unilever share price slid, I decided that it was high time to ‘press the button’ to add Unilever stock to my family portfolio. Unfortunately, I then fell ill (but not with Covid-19), missing my chance to buy at what I considered to be a bargain price below £35. Rats!

So my big question now is: have I missed out buying while the Unilever share price still offers value? At their current level, Unilever shares trade on a price-to-earnings ratio of 22.2 and an earnings yield of 4.5%. The dividend yield — almost 4.3% a year at Friday’s low point — now stands at nearly 3.9%. That’s broadly in line with the FTSE 100’s dividend yield of around 4% a year.

Although these fundamentals are not as attractive as they were on Friday, they’re good enough for me. Hence, my wife — the portfolio administrator — will shortly add ULVR to our holdings. We’ll see how this beaten-down stock will get on over the next five to 10 years. However, Unilever and its share price faces several high hurdles. Famed activist investor Nelson Peltz has built up an undisclosed stake in the group. Unilever announced 1,500 job cuts this week. And more restructuring news follows in February. Hence, let’s see what happens next…

Cliffdarcy owns shares of GlaxoSmithKline. The Motley Fool UK has recommended GlaxoSmithKline and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Could these 3 FTSE 100 shares soar in 2026?

Our writer identifies a trio of FTSE 100 shares he thinks might potentially have more petrol in the tank as…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Dividend Shares

How much do you need in a FTSE 250 dividend portfolio to make £14.2k of annual income?

Jon Smith explains three main factors that go into building a strong FTSE 250 dividend portfolio to help income investors…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

275 times earnings! Am I the only person who thinks Tesla’s stock price is over-inflated?

Using conventional measures, James Beard reckons the Tesla stock price is expensive. Here, he considers why so many people appear…

Read more »

Investing Articles

Here’s what I think investors in Nvidia stock can look forward to in 2026

Nvidia stock has delivered solid returns for investors in 2025. But it could head even higher in 2026, driven by…

Read more »

Investing Articles

Here are my top US stocks to consider buying in 2026

The US remains the most popular market for investors looking for stocks to buy. In a crowded market, where does…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is a 9% yield from one of the UK’s most reliable dividend shares too good to be true?

Taylor Wimpey’s recent dividend record has been outstanding, but investors thinking of buying shares need to take a careful look…

Read more »

Snowing on Jubilee Gardens in London at dusk
Value Shares

Is it time to consider buying this FTSE 250 Christmas turkey?

With its share price falling by more than half since December 2024, James Beard considers the prospects for the worst-performing…

Read more »