Is the Tesco share price too cheap to miss after Christmas sales boost?

UK’s largest supermarket chain just upgraded its revenue forecast for this year. Is the Tesco share price the best bargain for this Fool right now?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Supermarket giant Tesco (LSE:TSCO) has upgraded its expected annual earnings after strong sales across the Christmas period. The group saw strong sales over the six-week period to 8 January and total sales over the festive period this year grew 3.2% compared to 2020 and 8.8% compared to 2019. As a result, the board expects profits for the financial year to finish slightly above the upper limit of the previous guidance of £2.5bn to £2.6bn. How do I expect this to affect the Tesco share price and should I invest in the grocer today? Let’s explore. 

Tesco share price positives

Tesco had a very eventful 2021. Its board made the move to focus on the more lucrative European markets which allowed the company to shed its Asian operations in 2021. This allowed a £5bn special dividend payment and £1.7bn debt reduction last year. The company registered its highest market share in the UK in four years. And this allowed the grocer to ride the economic recovery in 2021. In the first half of 2021, Tesco recorded total sales worth £30.4bn and an operating profit of £1.3bn.  

Tesco CEO Ken Murphy addressed concerns in the third quarter (Q3) 2021-22 trading update. “Despite growing cost pressures and supply chain challenges in the industry, we continued to invest to protect availability, doubled down on our commitment to deliver great value and offered our strongest ever festive range”, he said. “As a result, we outperformed the market, growing market share and strengthening our value position”. 

Also, Tesco’s new Clubcard rewards means customers can access discounts. Its app has amassed 8.5m Clubcard users and 90% of promotional sales are at discounted prices. And the Tesco Whoosh superfast home delivery program has increased online retail considerably.

But does this make Tesco the biggest FTSE 100 bargain right now? I do not think so. Analysts expect rising inflation rates and raw material costs to eat into grocer profits next year as well. And Tesco’s performance depends on how well it navigates rising competition from discount retailers. 

Treacherous 2022?

Inflation is a growing concern in the UK. As we slowly recover from the effects of a two-year lockdown, rising commodity prices are affecting most sectors. For supermarkets, rising labour, transport, fuel, and raw material costs are eating into already razor-thin margins.

Rising costs eventually trickle down to consumers, who are already looking at discount retailers like Aldi and Lidl. Both saw a jump in market share in 2021 which is expected to grow next year as well. Another challenge for Tesco is the rise of Ocado‘s automated warehousing and robotic efficiency with grocery deliveries. 

The Tesco share price, at 288p, is trading at a forward price-to-earnings ratio of just 3.3 times. Its dividend yield of 3.17% is covered well by earnings, which is also a positive. The Tesco share price looks cheap on paper, but I think I will wait for its price to drop further before I invest. This is because there are lot of variables that Tesco has to navigate right now. The competition from discounters and rising food costs could impact sales considerably in the coming quarter. The stock is definitely on my watchlist but given the uncertainty surrounding the Omicron variant I am waiting to see how 2022 plays out before considering an investment. 

Suraj Radhakrishnan has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing For Beginners

Is this the biggest bargain in the FTSE 100 right now?

Jon Smith reviews a FTSE 100 stock that's fallen by 18% so far this year that he believes could be…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Will Rolls-Royce shares soar to £17.40 or sink to 900p?

Rolls-Royce shares have surged almost 90% in value over the last 12 months. Can the FTSE 100 company repeat the…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

£10,000 invested in Scottish Mortgage shares 5 weeks ago is now worth…

Why have Scottish Mortgage shares displayed resilience in the FTSE 100 index since the war in Iran started a few…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

How can I target £14,132 a year in dividend income from a £20,000 holding in this FTSE 250 dividend gem?

This FTSE 250 dividend heavyweight keeps generating market-beating yields, with forecasts of more to come as earnings momentum continues to…

Read more »

Nottingham Giltbrook Exterior
Investing Articles

Marks and Spencer’s share price is down 16% to below £4! Is now the time for me to buy the dip with an eye to £8+?

Marks and Spencer’s share price has dipped, but is the market missing a far bigger story? The latest numbers hint…

Read more »

Young female hand showing five fingers.
Investing Articles

5 dividend shares that ISA millionaires love

These wealthy investors seem to prioritise blue-chip dividend shares that offer both stability and attractive levels of income.

Read more »

Exterior of BT Group head office - One Braham, London
Investing Articles

£10,000 invested in BT shares 5 years ago has turned into…

BT shares have underperformed the FTSE 100 over the past five years. James Beard looks at the reasons why and…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

£5,000 invested in Vodafone shares 5 years ago is now worth…

Vodafone’s shares have underperformed the FTSE 100 since April 2021. However, this isn’t the full story. James Beard explains why.

Read more »