3 top UK shares to buy in 2021 and hold for the next decade

October was a strong month for the UK stock market. The FTSE 100 index reached a 20-month high yesterday, and it looks to me like this steady run could extend into 2022. November looks like a good time to pick up some tested UK shares for my long-term portfolio. My current focus is on established businesses that also have a strong presence in the Asian markets. I am optimistic about the region’s economic expansion. Here are three companies on my UK shares to buy watchlist.

FMCG leader

Unilever (LSE:ULVR) has had a disappointing showing in the market in 2021. At the time of writing this today, its share price is down 11.9% in 2021 and 16.4% in the last 12 months. But I am still confident that the global fast-moving consumer goods (FMCG) giant could be set to turn things around in the coming months. Here’s why.

I believe inflation is the main reason for Unilever’s falling share price. But my concerns diminish when I look at Unilever’s international market dominance. Also, any impact to my potential investment from a fall in share price will be plastered over by the strong 3.7% dividend yield.

A lot of its products have built up a loyal consumer base, especially in the beauty and healthcare segment. Also, its performance in key Asian markets like India and China has been strong in 2021, according to the recent third-quarter (Q3) report. Overall, however, the report looked underwhelming to me. Sales growth of just 2.5% is low considering the market share. But a recent hike in prices helped raise margins by 4.1%.

Another concern is the emergence of discount retailers. If inflation concerns persist, even the most loyal Unilever consumer will be forced to switch. But I think Unilever has the potential to ride out the current turbulence. And at 3,916p, I would consider an investment in Unilever shares given its dominance in the FMCG sector.

UK giants with global presence

Diageo (LSE:DGE) and Prudential (LSE: PRU) are two UK shares I am looking to buy in 2021. I think both companies offer growth potential, have a strong Asian presence and look like top picks for my portfolio.

I have been watching Diageo for a while now and believe that the alcohol giant is implementing its business strategy well, with long-term growth in mind. The company has a large cash chest of £3.7bn in 2021. Using this, Diageo has already established a strong presence in Latin America and Asia by acquiring top brands.

My concern is the lack of non-alcoholic alternatives in its portfolio. With the emergence of a health-conscious youth, this could be an issue in the future. But for the next decade, Diageo looks like a good investment for my portfolio.

At the time of writing today, Prudential shares were up 49.3% in the last 12 months. It has outperformed UK insurers like Legal & General and RSA Insurance Group. The company has renewed its Asian focus, highlighted by its recent listing in the Hong Kong stock exchange

The uncertainty around China’s economic stability is a major concern with Prudential. But as global economies recover, a crash is looking less likely to me. Prudential could benefit from rising interest rates as the sector recovers from pandemic-driven cuts. This is why it is on my UK shares to buy watchlist.