Ocado shares: buy, sell, or hold?

Rupert Hargreaves explains why he thinks Ocado shares are an attractive long-term technology investment in a booming sector.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Ocado (LSE: OCDO) shares were one of the best performing large-cap investments in 2020. However, shares in the retailer have struggled in 2021. Year-to-date, the stock’s fallen around 26%. It’s off nearly 30% over the past 12 months. 

The stock has underperformed even though the underlying business has continued to grow. As such, I’ve been wondering if now’s the right time for me to buy shares in the retailer to take advantage of recent declines. Or if I should continue to sit on the sidelines to see what happens next? 

Growth and challenges

The coronavirus pandemic generated a windfall for Ocado. Group revenues jumped by nearly a third in 2020. And it doesn’t look as if this was a one-off. Based on its latest results, revenues increased 21% year-on-year for the three months ending May.  

This puts the company on track to earn around £3bn in revenue for its current financial year. That’s a substantial increase on the £2.3bn reported for fiscal 2020. 

Unfortunately, despite the company’s growth, it’s still losing money. Thanks to heavy investments in technology and capital spending, losses hit £126m in 2020. For the three months to the end of May, losses totalled nearly £39m. It seems to me as if these losses are weighing heavily on Ocado shares. 

This spending’s likely to continue for the foreseeable future. Ocado has some big projects planned. These include developing self-driving delivery vans with US autonomous driving startup Wayve

Only time will tell if these spending initiatives pay off. And it looks to me as if the market’s starting to lose patience with the group. Not only is it still spending heavily, but it’s also facing lawsuits in the US over its technology.

Meanwhile, here in the UK, a series of fires at its automated warehouses have delayed online food orders and ignited some discussion over the safety of its robotic technology. 

The outlook for Ocado shares

Ocado has always been a ‘jam tomorrow’ type business. Over the past decade, the company has continually lost money. Heavy investments in its automated facilities have cost significant sums.

Nevertheless, the company’s now starting to see the results. Even though it’s not earning a profit, Ocado is gaining market share. That’s why I’d look past short-term headwinds and focus on the company’s long-term potential.

The demand for automated fulfilment centres is growing, and Ocado is a leader in the space. It faces some teething problems, but it’s still early days for the technology. Over the next five to 10 years, engineers should be able to iron out the kinks. 

Therefore, I’d buy Ocado shares for my portfolio today as a speculative growth investment. I think the company has tremendous potential, but I’d like to see some profits before building a full position.

Based on this conclusion, if I already held the stock, I’d continue to hold after the recent declines. 

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has recommended Ocado Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

A stock market crash feels like it might be imminent

Conflict in the Middle East means a stock market crash feels like a real possibility right now. But being ready…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Should I buy Rolls-Royce shares as they march ever higher?

Rolls-Royce is making billions of pounds a year and looks set to do even better in future -- so what's…

Read more »

Smiling family of four enjoying breakfast at sunrise while camping
Investing Articles

£1,000 buys 110 shares in this UK beverage stock that’s smashing Diageo 

Shares of Tanqueray-maker Diageo are languishing at multi-year lows. So why is the stock behind this tonic water brand on…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

What next for Aviva shares after a cracking set of 2025 results?

Aviva achieving its 2026 financial goals a year ahead of schedule has got to be good for the shares... oh,…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Should I buy stocks or look to conserve cash right now?

In a market dealing with AI uncertainty and conflict in the Middle East, should investors be looking for stocks to…

Read more »

Investing Articles

Here’s how many British American Tobacco shares it takes to earn a £1,000 monthly second income

Is an AI-resistant business with a 5.38% dividend yield a good choice for investors looking for a second income in…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1,001 Barclays shares bought 12 months ago are now worth…

Barclays shares have delivered excellent returns over the last year. But can the FTSE 100 bank keep outperforming? Royston Wild…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Get started on the stock market: 3 ‘safe’ shares for beginner UK investors to consider

Kicking off an investment portfolio on the stock market may seem like a scary prospect. Mark Hartley details a few…

Read more »