We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

This Warren Buffett wisdom can hopefully improve my investment returns

Legendary investor Warren Buffett is famous for his freely dispensed wisdom on picking shares. Here Christopher Ruane considers one such nugget.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett is well-known as a master investor. He also attracts a lot of attention for his share picking insights, which I think can help many investors improve their success rate.

What’s notable is that while investing fads come and go, the comments Buffett casually offered up decades ago are as relevant in today’s market as they ever were. I can benefit from them free of charge. Here’s an example of what I mean.

Warren Buffett on decision-making

I was recently watching a video of an old Berkshire Hathaway shareholder meeting. Buffett was asked a question about how he decides whether to trust business associates. In answering, he made this observation about deciding not to do deals that came his way: “We rule-out 90% of the times and we may be wrong about a fair number we’re ruling out. The important thing is whether the ones we’re ruling in we’re right about.” 

What’s he saying here? First, I notice that Buffett acknowledges that he may be mistaken about a lot of deals he turns down. Elsewhere he refers to these as “errors of omission” – good deals not done. He contrasts these to “errors of commission” – bad deals done. That’s a humble admission for such a successful investor. But the second interesting point here is that Buffett basically couldn’t care less about missing out on those great deals. Instead, his focus is on how good his judgement is on the deals he decides to do.

A bird in the hand

I see Buffett’s approach as an application of the old adage “A bird in the hand is worth two in the bush”. In other words, something good that I possess is better to me than something (perhaps) even better that isn’t mine. As an investor, there’s more to it than that. This approach goes to the heart of Warren Buffett’s view on capital preservation. As he says, “Rule number 1: Never lose money. Rule number 2: Don’t forget rule number 1.”

Why does that matter so much to Buffett? The answer sounds obvious – and it is. He invests to make money, pure and simple. If he loses money, his investments are unsuccessful. If he loses enough money, he won’t have any capital left to invest at all. So Buffett values capital preservation over any fear of missing out on possible returns. Where an investment doesn’t meet his criteria, for example because there’s an insufficient margin of safety, he’d rather walk away from it than bend his investment criteria. That takes a lot of restraint as an investor. But it also help explains why Buffett is one of the most successful investors in history.

How I’m using this Warren Buffett wisdom

This Warren Buffett thinking has direct implications for me as an investor, I feel. While it’s tempting to focus on high possible returns and lament not taking the chance to get into companies when they were cheap, I won’t bother.

Instead of spending time on shares I didn’t buy, I try to focus on making sure that the ones I actually do buy meet my investment criteria. Hopefully over time that will help boost my investment performance.

Christopher Ruane has no position in any share mentioned. The Motley Fool UK owns shares of and has recommended Berkshire Hathaway (B shares). The Motley Fool UK has recommended the following options: long January 2023 $200 calls on Berkshire Hathaway (B shares), short January 2023 $200 puts on Berkshire Hathaway (B shares), and short January 2023 $265 calls on Berkshire Hathaway (B shares). Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Here’s how a stock market crash could actually be great for your retirement planning!

Christopher Ruane explains why, rather than fearing a stock market crash, a long-term investor could use it to try and…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Here’s how Warren Buffett built multi-billion-dollar passive income streams

Warren Buffett's set up passive income streams totalling billions of dollars annually. So what could someone with a modest amount…

Read more »

British pound data
Investing Articles

2 UK shares to consider avoiding as the FTSE 100 extends losses

As the FTSE 100 dips for the second time this year, Mark Hartley weighs up market sentiment and considers two…

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

How to invest £125 a month in UK shares to target a £39,039 annual passive income

Muhammad Cheema explains how an investor could earn the current median salary in the UK as passive income by making…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

These white-hot FTSE 250 growth shares are on sale today!

Royston Wild loves a good bargain. Here he reveals two FTSE 250 shares that all savvy UK stock investors should…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much do you need an ISA for a £31,352 second income?

Investing regularly in a Stocks and Shares ISA can generate a significant second income in retirement. Royston Wild explains how.

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

With the Aston Martin share price in pennies, is it in bargain territory?

With the Aston Martin share price at a fraction of what it once was, is it a bargain? Our writer…

Read more »

A hiker and their dog walking towards the mountain summit of High Spy from Maiden Moor at sunrise
Investing Articles

How I plan to lock in sustainable growth on the FTSE 100 in the coming years

Mark Hartley takes a sobering look at the future, and outlines a plan to target FTSE 100 sectors with lower…

Read more »