Why I’d buy Amazon shares in September

Rupert Hargreaves explains why he’d buy Amazon shares this month as the online giant prepares to report its earnings for 2021.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Amazon (NASDAQ: AMZN) shares have been falling over the past few weeks. After the stock hit an all-time high of around $3,700 at the beginning of July, it dropped to approximately $3,200 in the middle of August.

Following this performance, shares in the company have returned just 1.2% over the last 12 months. I think this presents an exciting opportunity.

While the stock has barely budged since September 2020, revenues have increased 27% year-on-year. And I expect to see further growth from the company when it reports its third-quarter results later in 2021. As such, I’d buy Amazon shares in September to take advantage of the equity’s depressed valuation. 

Growth opportunity

Amazon has been one of the biggest winners of the pandemic. As brick and mortar stores worldwide were forced to close to try and stem the spread of coronavirus, customers increasingly turned to the online retailer to meet their needs.

Amazon rose to the challenge. It has been investing billions in developing its infrastructure and fulfilment network. This paid off last year. 

For the company’s 2020 financial year, revenues increased 37% overall, and net income jumped 84%. The firm’s growth’s continued, although sales and earnings aren’t expanding as fast as they were. For the second quarter, revenues increased 27% year-on-year, and net income jumped 48%. 

It seems to me that investors have been selling a stock because growth has slowed. That’s quite understandable. I don’t want to be paying a high price for a company that has its growth days behind it. 

However, I think there’s a strong chance the market will re-evaluate its view of the enterprise towards the end of 2021. As the year matures, I’ll be able to build a stronger idea of how the group has performed this year.

While I’m not expecting a repeat of last year’s performance, I think Amazon’s numbers for the year will show this organisation’s still growing, and it’s growing faster than many of its peers. 

These are the reasons why I’d buy Amazon shares for my portfolio in September, as the company gears up for the third and fourth quarter reporting periods.  

Risks of owning Amazon shares

There are plenty of risks to this strategy. The company’s growth could fail to live up to expectations. In this situation, investors may continue to sell stock. 

Amazon’s been a leader in the e-commerce space in the past, but the group’s now facing fierce competition. The pandemic has forced many retailers to invest in their online divisions, increasing the pressure on the US retail giant. 

This additional competition could hold back the company’s growth. Amazon may also face risks, from additional regulation and higher tax rates, weighing on group profits. 

Despite these risks and challenges, I think the outlook for the retailer’s bright. That is why I’d buy Amazon shares in September ahead of what I believe will be a bumper set of full-year results.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Amazon. The Motley Fool UK has recommended the following options: long January 2022 $1,920 calls on Amazon and short January 2022 $1,940 calls on Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

£20,000 in savings? Here’s how you can use that to target a £5,755 yearly second income

It might sound farfetched to turn £20k in savings into a £5k second income I can rely on come rain…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

Last-minute Christmas shopping? These shares look like good value…

Consumer spending has been weak in the US this year. But that might be creating opportunities for value investors looking…

Read more »

Dominos delivery man on skateboard holding pizza boxes
Investing Articles

2 passive income stocks offering dividend yields above 6%

While these UK dividend stocks have headed in very different directions this year, they're both now offering attractive yields.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

How I’m aiming to outperform the S&P 500 with just 1 stock

A 25% head start means Stephen Wright feels good about his chances of beating the S&P 500 – at least,…

Read more »

British pound data
Investing Articles

Will the stock market crash in 2026? Here’s what 1 ‘expert’ thinks

Mark Hartley ponders the opinion of a popular market commentator who thinks the stock market might crash in 2026. Should…

Read more »

Investing Articles

Prediction: I think these FTSE 100 shares can outperform in 2026

All businesses go through challenges. But Stephen Wright thinks two FTSE 100 shares that have faltered in 2025 could outperform…

Read more »

pensive bearded business man sitting on chair looking out of the window
Dividend Shares

Prediction: 2026 will be the FTSE 100’s worst year since 2020

The FTSE 100 had a brilliant 2026, easily beating the US S&P 500 index. But after four years of good…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Dividend Shares

Prediction: the Lloyds share price could hit £1.25 in 2026

The Lloyds share price has had a splendid 2025 and is inching closer to the elusive £1 mark. But what…

Read more »