Should I buy after big Marks & Spencer share price jump?

The M&S share price (LON: MKS) just had one of its best weeks of the year, after a trading update sent it climbing 14%. Should I buy now?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I don’t often get to write about Marks & Spencer (LSE: MKS) shares flying. But that’s exactly what’s happened. The M&S share price climbed 14% Friday, for its biggest one-day gain of 2021. And it had inched up another couple of percent by midday Monday.

It’s due to Friday’s trading update for the 19 weeks to 14 August. It must have been electric, right? Well, it looks fine to me, but it doesn’t get me too excited.

Compared to the same period a year ago, revenue jumped 29%. But last year’s pandemic-blighted comparatives aren’t hugely meaningful.

Looking back to the equivalent period in 2019, we see a 4.4% increase. That’s nothing to gripe about. But is it enough to make M&S the new rising star of the retail scene?

I can’t help wondering if a bit of takeover frenzy might be creeping into the picture. Before the Marks & Spencer share price leap, we had just heard of the latest recommended offer for Morrisons, valuing the supermarket chain at £7bn.

Takeover fever spreading

The speculation’s already moved on to Sainsbury, with the weekend papers tipping it as the next buyout target in the sector. And guess what? The Sainsbury share price spiked up 14% early Monday.

But let’s get back to the M&S update. As we might have expected, the revenue gain since 2019 is down to food, up 9.6%. Clothing & Home (C&H) revenue declined by 2.6%, again compared to two years ago. From last year, C&H revenue almost doubled, but that’s from a very low crash level.

Now, it might sound like I’m a bit negative towards M&S, but I’m actually warming to the company. The figure I most liked was C&H online sales — up a remarkable 62% from pre-pandemic levels. In-store revenue dropped 20%, but I’m reasonably happy with those relative trends.

M&S share price perspective

The big leap does need to be seen in perspective. It comes after a couple of months of decline, and the M&S share price is still below its 2021 high from May.

We’re still looking at a decline of more than 10% over the past two years, while the FTSE 100 is just about back to where it started. Over that timescale, Marks & Spencer shares are still underperforming.

There is one thing in the update that opened my eyes wide. Speaking of the full-year outlook, the company said that “…assuming no further Covid-related restrictions on trading, at this early stage we expect adjusted profit before tax for the year to be above the upper end of previous guidance of £300m-£350m.”

Guidance uprating

When’s the last time we heard M&S talk about ‘above the upper end’ of anything? Fellow Motley Fool writer Paul Summers has expressed similar thoughts on that subject. But he also sounded an important caution, that it will only mean something if it can be maintained.

Overall, I’m feeling upbeat about M&S. But I want to see how things go when we’re confident that Covid-19 is fully behind us. First-half results are due on 10 November, and that’s the next key date for me.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Morrisons. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A graph made of neon tubes in a room
Investing Articles

3 dividend shares tipped to increase payouts by 40% (or more) by 2028

Mark Hartley examines the forecasts of three dividend shares expected to make huge jumps in the coming three years. But…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A stock market crash could be a massive passive income opportunity

Passive income investors might be drawn towards the huge dividend yields on offer in a stock market crash. But is…

Read more »

Transparent umbrella under heavy rain against water drops splash background.
Investing Articles

Legal & General yields 8.9% — but how secure is the dividend?

Legal & General has increased its dividend per share again and launched a massive share buyback. The City seems lukewarm…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Up 345% with a P/E of just 13.8! I’m betting my favourite FTSE 250 stock keeps smashing it

Harvey Jones celebrates a brilliant recovery play as this beaten-down stock comes roaring back into the FTSE 250. Can its…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Growth Shares

Is this the best opportunity this year to buy the FTSE 100 dip?

Jon Smith explains the reasons behind the dip in the FTSE 100 in recent weeks, but outlines why it could…

Read more »

Portsmouth, England, June 2018, Portsmouth port in the late evening
Investing Articles

Is the party over for the FTSE 100 – or not?

Christopher Ruane sees reasons to be concerned about the direction of travel for the FTSE 100 in coming months. So,…

Read more »

Solar panels fields on the green hills
Investing Articles

This ultra-high-yield UK stock just cut its dividend by 50%! Time to buy?

Normally a dividend stock cutting its payout in half is a sign to run for the hills. But does the…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Seeking stock market bargains? 3 dividend stocks with 5%+ yields to consider

Looking for high-yield dividend heroes? Royston Wild reveals three stock market bargains he thinks are too cheap to ignore right…

Read more »