The TUI share price has jumped 45%! Is it too late for me to buy the stock?

The TUI share price has rallied since the beginning of 2021 on vaccine optimism. Is it too late for investors to buy into the recovery?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The TUI (LSE: TUI) share price was one of the worst-performing blue-chip investments on the London market last year.

However, that’s changed over the past few months. Since the beginning of 2021, shares in the world’s largest travel company have returned 48%. That’s compared to a return of just 1.4% for the FTSE All-Share Index over the same period.

And its recent market-beating performance means the stock has also outperformed the broader market over the past 12 months. Since the beginning of March 2020, the TUI share price has now outperformed the FTSE All-Share by 19%, excluding dividends. The price is up 21.16% in a year. 

In some respects, these figures are entirely misleading. While shares in the travel company have outperformed over the past 12 months, its underlying business is on life support. Revenues have vanished, and the group has been bailed out no less than three times since the beginning of the pandemic. 

As such, I think it might be best to look past the recent performance of the TUI share price and focus on the underlying business instead. 

Struggling for growth

Investor sentiment towards TUI has improved dramatically over the past few months as the global fight against coronavirus has turned a corner. Tens of millions of people have been vaccinated across the UK, Europe and the US in the past few months. And while the vaccination programme still has some way to go, it is already having an impact on infection and hospitalisation rates. 

This is great news for travel and tourism businesses such as TUI. After 12 months of uncertainty, there are green shoots on the horizon. 

Estimates vary, but the most optimistic forecasts suggest the travel industry could return to 2019 levels of activity by 2022/23. Unfortunately, recovery is by no means guaranteed. What’s more, even if TUI’s sales return to 2019 levels, the company is not the same business it was two years ago.

The succession of bailouts has left the company heavily indebted to the German government. The bailouts also placed significant restrictions on the business, such as dividend bans, which may hold back investor returns for years.

Then there are the group’s other obligations to consider. Debt has exploded, and it could be years before it can begin to rebuild its balance sheet. The company’s inaction on refunds has also hurt customer sentiment towards the firm. 

TUI share price: uncertain outlook 

Overall, while its outlook might have improved modestly over the past few months, trying to put a value on the business today is incredibly challenging. Therefore, I would not buy the stock for my portfolio today.

In my opinion, the company faces an uphill struggle to return to 2019 levels of profitability. Even then, it has to rebuild its balance sheet. That’s assuming the pandemic is brought under control this year. If not, TUI could face further pain in the years ahead.

All in all, there’s a vast cloud of uncertainty hanging over the TUI share price right now, and I’m not going to buy the shares while this uncertainty persists. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

5 UK shares I’d put my whole year’s ISA in for passive income

Christopher Ruane chooses a handful of UK shares he would buy in a £20K ISA that ought to earn him…

Read more »

Investing Articles

£8,000 in savings? Here’s how I’d use it to target a £5,980 annual passive income

Our writer explains how he would use £8,000 to buy dividend shares and aim to build a sizeable passive income…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

£10,000 in savings? That could turn into a second income worth £38,793

This Fool looks at how a lump sum of savings could potentially turn into a handsome second income by investing…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

I reckon this is one of Warren Buffett’s best buys ever

Legendary investor Warren Buffett has made some exceptional investments over the years. This Fool thinks this one could be up…

Read more »

Investing Articles

Why has the Rolls-Royce share price stalled around £4?

Christopher Ruane looks at the recent track record of the Rolls-Royce share price, where it is now, and explains whether…

Read more »

Investing Articles

Revealed! The best-performing FTSE 250 shares of 2024

A strong performance from the FTSE 100 masks the fact that six FTSE 250 stocks are up more than 39%…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

This FTSE 100 stock is up 30% since January… and it still looks like a bargain

When a stock's up 30%, the time to buy has often passed. But here’s a FTSE 100 stock for which…

Read more »

Young black man looking at phone while on the London Overground
Investing Articles

This major FTSE 100 stock just flashed a big red flag

Jon Smith flags up the surprise departure of the CEO of a major FTSE 100 banking stock as a reason…

Read more »