I think these are some of the best FTSE shares for the 2021 stock market rally

The success of Britain’s vaccine rollout programme makes the UK look like a good place to invest right now. I’d choose shares like these.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Compared to some other international stock markets, the UK’s endured a poor 2020. For example, in the US stocks have been roaring upwards.

However, the success of Britain’s vaccine rollout programme makes the UK look like a good place to invest right now. The pound sterling has been rising higher when measured against other currencies such as the US dollar and the euro. And I think those currency moves reflect optimism about the UK’s potential for a sharp economic recovery this year.

I’d aim to buy the best FTSE shares

Meanwhile, many of Britain’s businesses occupy cyclical sectors that look well-placed to recover. But I wouldn’t invest just in those. The London market has many top-notch businesses doing well, both at home and abroad. I’d seek to build a diversified portfolio featuring cyclical recovery plays alongside high-flying businesses that perhaps attract higher valuations.

I’d aim to diversify by investment style, sector and market capitalisation. But I reckon there’s a good chance the UK’s businesses will have a good year as 2021 unfolds. And I’m keen to back that conviction by investing in some of the best FTSE shares on offer.

For example, housebuilder Persimmon could trade well through 2021. City analysts expect a robust single-digit percentage increase in earnings and the firm has been throwing out chunky shareholder dividends. The fundamentals of the sector look appealing to me. However, house prices look high. And any correction downwards could derail an investment in Persimmon.

I’m keen on the ongoing recovery and growth potential at Premier Foods. The company owns many well-loved British food brands, such as Mr Kipling, Ambrosia, Batchelors, Homepride, Mc Dougall’s, OXO, Paxo and others. And, in January, the firm reported “another exceptional quarter of trading” as it continues to refresh its brands and turn the business around.

But the pandemic has arguably created an unsustainable level of demand for home food. As we emerge from lockdowns, sales could decline for Premier Foods and my investment may suffer.

Building back from the pandemic

Meanwhile, SThree is a London-listed international staffing company. As the world rebuilds after the pandemic, I can imagine companies adding to their staff numbers and calling on the services of SThree. And City analysts have pencilled in some decent advances in earnings ahead.

But the big risk for any investment is that economic recovery is delayed further by the pandemic. In such a scenario, those earning advances may not materialise and the share price could fall.

I reckon Luceco has the potential to keep growing its earnings in the years ahead. The company makes and distributes wiring accessories, LED lighting, and portable power products. However, demand has been elevated while consumers spent more time and money at home during the lockdowns. As lockdowns ease, some of that demand could fall, but the wider ramp-up of general economic activity may offset that.

I think the risks are balanced and I’d aim to overcome any short-term investment setback by holding my shares for the long term.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Growth Shares

2 of the cheapest FTSE 100 stocks to consider buying as we hit 2026

Jon Smith calls out a couple of FTSE 100 companies that have fallen in the past year that he believes…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

Why Tesla stock outperformed the S&P 500 — again — in 2025

As the Tesla share price shrugs off declining revenues and profits to climb 19%, what kind of further excitement will…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Thinking of investing in the stock market? Keep these basic rules in mind

Investing in the stock market can put investors on the fast track to building wealth and earning passive income. And…

Read more »

piggy bank, searching with binoculars
US Stock

This Dow Jones stock could be a dark horse outperformer for 2026

Jon Smith looks across the pond and spots a Dow Jones company that has fallen by 11% in the past…

Read more »

Investing Articles

Why Greggs shares crashed 40% in 2025

Greggs has more stores than it had a year ago and total sales are higher, so is a 40% discount…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

4 pros and cons of buying Lloyds shares in 2026!

Investors piled into Lloyds shares last year as the bank delivered strong trading numbers in tough conditions. Could the FTSE…

Read more »

Investing Articles

Prediction: AI stocks will rise again in 2026 and Nvidia’s share price will soar to this level

Can Nvidia and other AI stocks continue to perform in 2026? Edward Sheldon believes so. Here, he explains why he’s…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

3 S&P 500 growth stocks that could make index funds looks silly over the next 5 years

Edward Sheldon believes these three high-flying S&P 500 stocks have the potential to smash the market over the next five…

Read more »