Why I’m still adding FTSE 100 shares to my best stocks to buy now list

I think FTSE 100 shares could be among the best stocks to buy now. They appear to offer good value for money and long-term growth potential.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Buy Signal ROI

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 100 shares could offer long-term capital growth potential from their current price levels. After all, the index continues to trade below its record high. This suggests many of its members could be undervalued at the present time.

Furthermore, the outlook for the world economy is widely forecast to improve in future. This may create more attractive operating conditions that makes FTSE 100 companies among the best stocks to buy now.

Clearly, they’ve risks ahead of them. But through diversification and obtaining a margin of safety it may be possible to reduce potential threats.

FTSE 100 shares trading at low prices

Many FTSE 100 shares continue to trade at prices that are significantly below their all-time highs. The lead index is currently around 10% down on its price level from a year ago. This suggests there may be opportunities to buy a range of companies while they offer wide margins of safety.

Investor sentiment towards some industries is weaker than towards others. For example, consumer goods companies have higher valuations than banks, retailers or travel & leisure businesses in general. This is understandable, since less popular industries among investors may face more challenging operating environments.

However, where FTSE 100 shares have the financial means to overcome future difficulties, they could offer recovery potential. In many cases, investors may have priced in the potential for weak financial performance in the coming months. Therefore, there may be scope for an expansion in valuations among today’s unloved industries. This could make large-cap shares among the best stocks to buy now.

The potential for an economic recovery

FTSE 100 shares may also be among the best shares to buy now because of their long-term growth prospects. Clearly, there’s never any guarantee that the world economy will post positive GDP growth. It continues to face major risks, such as coronavirus, that could hold back its performance for some time.

However, the scale of stimulus packages being rolled out and the vaccines being administered could allow many industries to face less disruption in future. This may contribute to improved operating conditions that strengthen their financial performances. The result of this effect on company valuations from across the FTSE 100 could be relatively positive over the coming years.

This may catalyse a period of stronger growth for many large-cap shares that’s not currently reflected in their valuations.

Reducing risks through diversification

Although FTSE 100 shares may have a size and scale advantage versus smaller peers, and may be more diversified than small-caps, they still carry significant risks. As such, it’s prudent to invest in a wide range of businesses instead of concentrating capital on a more limited number of companies. Doing so can reduce overall risks. And that can lead to higher returns in the long run.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

1 huge takeaway from the Martin Lewis investing presentation

Martin Lewis showed how returns from stocks have smashed the returns from cash savings over the last decade. But here’s…

Read more »

Middle aged businesswoman using laptop while working from home
Investing For Beginners

I think the best days for Lloyds’ share price are over. Here’s why

Jon Smith explains why Lloyds' share price could come under increasing pressure over the coming year, with factors including a…

Read more »

A graph made of neon tubes in a room
Investing Articles

£5,000 invested in the FTSE 100 at the start of 2025 is now worth…

Looking to invest in the FTSE 100? Royston Wild believes buying individual shares could be the best way to target…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Can the BAE share price do it again in 2026?

The BAE share price has been in good form in 2025. But Paul Summers says a high valuation might be…

Read more »

Investing Articles

Can Rolls-Royce, Babcock, and BAE Systems shares do it all over again in 2026?

Harvey Jones examines whether BAE Systems and other defence-focused FTSE 100 stocks can continue to shoot the lights out in…

Read more »

Investing Articles

7 UK dividend shares yielding over 7% that could thrive if rates fall in 2026

Mark Hartley weighs up the investment benefits of interest rate changes and how they could boost the potential of seven…

Read more »

Investing Articles

These 3 things could make a Stocks and Shares ISA a no-brainer in 2026

The government and the FCA are doing their bit to try to steer investors towards a Stocks and Shares ISA…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

Revealed! The 10 best-performing FTSE 100 shares in 2025

It's been a year of golden gains for the FTSE 100 index, spearheaded by these 10 powerhouse stocks. But can…

Read more »