How I’d find the best UK shares to buy in this stock market rally

The best UK shares to buy may be those companies that have lagged the index in the recent stock market rally, in my view.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young woman sat at laptop by a window

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Every investor will have different views on what are the best UK shares to buy after the recent stock market rally.

However, for me, that list may contain those businesses that have so far failed to match the stock market’s recent pace of recovery. For example, they may trade at low prices that could mean they have scope to deliver market-beating returns over the long run.

Through searching for such companies with low valuations in unloved sectors that offer long-term recovery potential, it may be possible to capitalise on a long-term stock market rise.

Searching for the best UK shares in unpopular industries

As is often the case, some sectors of the UK stock market are currently more popular than others. While this may mean that some investors immediately search the most sought-after industries for the best UK shares to buy, in reality the most unpopular industries may be the best place to start. They could contain the cheapest and best value shares at the present time. Over the coming years, they may offer the greatest potential for capital growth.

As such, industries such as financial services, energy and travel & leisure could be a good place to start looking for undervalued stocks. They are likely to face tough operating conditions in the short run, which may be a reason for their unpopularity among investors. However, those companies that have the financial strength to overcome short-term risks, such as through having modest debt levels and large amounts of cash, could deliver attractive share price growth in the long run as a result of their low valuations.

A long-term stock market rally

Clearly, there is no guarantee that even the best UK shares will recover from the current economic crisis. The coronavirus pandemic is an extremely difficult and challenging event that is likely to have significant effects on the future performance of the economy. It could derail the progress many businesses were making prior to 2020.

However, those companies that can adapt to the changes it is likely to bring could position themselves for long-term growth. As such, buying companies that have sound strategies to adapt to changing consumer tastes and new technology may be a sound move. They may be able to remain relevant in a rapidly-evolving world economy.

Finding such companies can be achieved by focusing on their latest investor updates, such as annual reports and trading updates. The best UK shares could, for example, have modified their strategies to protect their financial position and even to capitalise on low valuations within their industry through acquisitions. Furthermore, they may have invested in new areas that could catalyse their growth rates. Over time, this ability to adapt to changing market conditions could provide scope for capital growth that leads to an outperformance of the wider stock market.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

After jumping 74% in a day, is the GameStop (GME) share price primed to rally further?

Jon Smith explains the reason behind the crazy move higher in the GameStop share price yesterday, along with where he…

Read more »

Investing Articles

Vodafone approves a €2bn stock buyback – can the share price soar?

Will the full-year results report kick-start a turnaround for the Vodafone share price and its restructuring underlying business?

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

This FTSE 250 AI cybersecurity company is up 109% in 12 months

Investing in this FTSE 250 AI cybersecurity firm could deliver high growth. However, the industry is rife with competition.

Read more »

Number three written on white chat bubble on blue background
Investing Articles

3 UK shares I would buy and hold for the long term

Our writer believes these three UK shares have the market position and potential growth drivers to fuel long-term gains in…

Read more »

artificial intelligence investing algorithms
Investing Articles

Could AI power National Grid shares significantly higher in the years ahead?

Artificial intelligence is going to lead to a surge in power demand in the coming years. So what does this…

Read more »

Dividend Shares

2 buy-and-forget dividend stocks that could make me a pretty second income

Jon Smith talks through two dividend stocks from the property and consumer staples sectors with a strong track record of…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

FTSE shares just keep on rising! Here are 2 of my favourite for passive income

Despite FTSE shares going on a rally, this Fool still thinks some look like bargains. Here are his favourites for…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

£11,000 in savings? I’d try to turn that into a £23,256 annual passive income — here’s how

Investing a relatively small amount in high-yielding stocks and reinvesting the dividends paid can generate significant passive income over time.

Read more »