Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

What I look for in a good dividend share

Though an individual’s needs may vary, Karl Loomes has some solid guidelines when looking for a good dividend share.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investments styles and requirements are as varied as individual investors themselves. One person’s perfect stock is another’s worst. However, in both growth and income investing, there are general principles always worth considering. Here are some things I look for in a good dividend share.

Try to reduce risk

If investing with income as the main goal, risk to the initial capital should be at the forefront of one’s mind. A good dividend share is one that maintains, or preferably increases, the capital invested.

From a practical standpoint, this usually means looking at large, well established firms. Companies with a strong brand and a long history, like those in the FTSE 100, are generally seen as having a lower risk profile.

Of course this alone is not enough. It is always worth looking at a company’s finances. I look for a steady history of increasing revenue and profit. Depending on the sector, lower levels of debt are usually a positive as well.

Not only does this help mitigate the risk to the invested capital, but should help establish a firm’s ability to pay dividends now and in the future. If a company has poor finances, should it really be handing out cash to investors?

Dividend paying history

Past performance in no way guarantees performance in the future. Nevertheless, I think a company that has historically paid steady dividends is usually a better choice that one with a spotty record of dividend payments. Consistent payouts, over say the last five years, can indicate a firm’s commitment to its shareholders.

Coupled with this, I think it is always worth looking for dividend growth. A company that has seen its revenue and profits increase year on year, should be able to increase its dividends each year as well, in my view. At the very least a good income share should see dividend growth above inflation.

A good dividend yield

Yield is considered by many to be the most important aspect of a good dividend share. I think has to be considered in context. For anyone who is unsure, a company pays out dividends on a pence-per-share basis. This means that the percentage return on an investment – the dividend yield – is based on the share price at that time.

This can be both good and bad. Classically investors will try to buy a share when its price is low for good growth prospects. From an income perspective, investors are also able to ‘lock in’ a good dividend yield if a share price is low.

Of course the reason the share price is low is critical. If a company is fundamentally suffering, the low share price may be too risky. However, there are often many reasons why a company’s share price will be lower than its fundamentals warrant. Fear and greed are key drivers behind share prices, and neither of these emotions is dependent on hard facts.

As I began by saying, the true measure of a good dividend share is one that suits the investor’s needs. However when investing for income, I think these general guidelines are a very good place to start.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »