Stock market uncertainty’s the ‘new normal’. Here’s how I’m investing in FTSE 100 shares now

While it’s harder than usual to invest during uncertain times, there are at least three kinds of FTSE 100 stocks that can make great gains even then.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Let’s be clear. 2021 may not be the roller-coaster year that 2020 was, but it’s still going to be fraught with uncertainty. I expect the stock markets to be jerked around quite a bit in the year. My go-to investing strategy in this scenario is to buy FTSE 100 stocks that are relatively immune to it.

Why the uncertainty?

They way I see it, there are three key sources of uncertainty for FTSE 100 stocks to watch out for in 2021:

#1. Brexit: We’ll (hopefully) have some clarity on how Brexit will proceed by the time we enter 2021. But how smoothly the implementation takes place remains to be seen. 

#2. US-China trade war: With a new president soon to be in the White House, the tone of the US-China trade war is expected to change. But will the two big economic powerhouses look eye-to-eye in 2021? That too, remains to be seen. So far, the it continues, though.

#3. Coronavirus crisis: Last, but clearly far from least, whether and how far we conquer the pandemic is still an unknown. The vaccine is here, but so is a new strain of the virus. What wins? We’ll know in time. But I think we should pencil in continued uncertainty on this count. 

FTSE 100 stocks to buy now

As difficult as this environment sounds, the fact is that some shares are still well-placed to make gains even then. I see much growth possibility in three kinds of stocks:

#1. The untouched: We’ve seen for ourselves in 2020 how some stocks were barely dented while others actually improved their performance. This is the first set that I’d consider buying from. Healthcare stocks like the FTSE 100-listed Hikma Pharmaceuticals is one example. It’s manufacturing Covid-19 medication, has healthy financials, and a low earnings ratio of 12.2 times. Its share price is also firmly on the upswing. 

#2. The bargains: Next, I’d look at bargain stocks. These are shares trading at low earnings ratios despite the company’s solid credentials. There are various reasons that such a company’s share price could have dropped, like the stock market crash, an uncertain economic outlook, or just as a short-term blip. 

While many high-quality FTSE 100 stocks fell in the category after the stock market crash, they’ve quickly gained ground in anticipation of an improved outlook for 2021. Alcohol giant Diageo is among these. Its share price showed a sharp upturn in November and is finally back to its pre-Covid-19 levels. I’ll buy it if its share price slides down again.

#3. The dispersed: Finally, I’d consider companies that are geographically dispersed. In this case, even if there’s stress in one of the markets it serves, the others can cushion the blow. A good example of this is the FTSE 100 multinational consumer goods giant Unilever, which incidentally has a huge presence in Asia. Moreover, as a producer of consumer staples, it’s guaranteed a minimum level of sales irrespective of the state of the economy. 

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo, Hikma Pharmaceuticals, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

The FTSE 100 hits 10,000! What does this mean for investors?

The FTSE 100 -- the blue-chip stock index -- has reached an all-time high, representing a milestone for the supposedly…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much do you need in an ISA for £2,026 passive income a month?

What kind of nest egg would an investor need for £2,026 monthly passive income? Our author crunches the numbers required…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett has retired. Could his investing approach still work today?

Warren Buffett has handed over the reins at Berkshire Hathaway. He's been investing for decades and the world has changed.…

Read more »

ISA coins
Investing Articles

Got a spare £20k for a Stocks and Shares ISA? Here’s how it could generate a £1,400 passive income in 2026!

A Stocks and Shares ISA can be a serious source of long-term passive income. Christopher Ruane explains more about this…

Read more »

Growth Shares

2 of the cheapest FTSE stocks to consider buying as we hit 2026

Jon Smith calls out a couple of FTSE companies that have fallen in the past year that he believes are…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

Why Tesla stock outperformed the S&P 500 — again — in 2025

As the Tesla share price shrugs off declining revenues and profits to climb 19%, what kind of further excitement will…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Thinking of investing in the stock market? Keep these basic rules in mind

Investing in the stock market can put investors on the fast track to building wealth and earning passive income. And…

Read more »

piggy bank, searching with binoculars
US Stock

This Dow Jones stock could be a dark horse outperformer for 2026

Jon Smith looks across the pond and spots a Dow Jones company that has fallen by 11% in the past…

Read more »