Stock market rally: 4 UK shares I might buy in my Stocks and Shares ISA for 2021

Looking to get rich in 2021? Here are four top-quality UK shares I think could soar next year and deliver excellent long-term returns.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s that time when stock pickers start thinking of what to buy for the upcoming year. There are plenty of UK shares that are on my own Stocks and Shares ISA watchlist for 2021. Even if the economic outlook remains cloudy I plan to continue building my shares portfolio with a view to making large long-term gains.

4 UK shares on my ISA radar

Let’s say you’re confident that the global economy will roar back into life in 2021. Which UK shares could rocket in value as confidence flows back into financial markets? Here are four top stocks I think could soar during a new bull market:

#1: St James’s Place

Further signs that the global economy is climbing off its knees should continue to boost investor confidence. And this stands to boost business activity at investment specialists like St James’s Place in 2021. I wouldn’t just buy this particular UK share on the basis of its strong client inflows next year though. Favourable demographic trends like a rapidly-ageing population, allied with the rising complexity of the personal finance market, means that demand for St James’s Place’s services should rise strongly over the long term.

#2: ASOS

There’s a number of reasons I reckon fashion retailer ASOS is a perfect pick for 2021. A successful Covid-19 vaccine means that Britons will be getting out and about again for work and pleasure. And this particular retailer sells clothing across all price points — as well as a broad range of designer labels — to make the most of this opportunity. What’s more, as one of the country’s most popular e-commerce retailers, ASOS is in great shape to exploit the Internet shopping explosion to the max.

Man using credit card to pay online

#3: PRS REIT

In recent days I’ve explained why buying PRS REIT is a better idea than investing in buy-to-let. The quick version is that returns from UK shares like this can be higher while these sorts of investments are significantly more hassle free. Latest updates from PRS REIT underlined why I’m a fan of this particular stock too. The business is accelerating construction of its homes to capitalise on the rental boom. And it recently put up its 3,000th home. It hopes to have 5,200 properties on its portfolio by the end of 2021.

#4: AO World

Sales of all sorts of consumer goods would rise quickly at the early stage of the economic recovery.  This includes sellers of big-ticket goods like electricals retailer AO World. This particular retail giant has an extra ace up its sleeve, though. Like ASOS, its online-only model means that it has the systems and the structure in place to ride the rocketing e-commerce segment to the max. In fact, the online shopping boom makes AO World a great play not just on 2021 but for the long term.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Down 34% in 2025 — but could this be one of the UK’s top growth stocks for 2026?

With clarity over research funding on the horizon, could Judges Scientific be one of the UK’s best growth stocks to…

Read more »

piggy bank, searching with binoculars
Investing Articles

Can the rampant Barclays share price beat Lloyds in 2026?

Harvey Jones says the Barclays share price was neck and neck with Lloyds over the last year, and checks out…

Read more »

Investing Articles

Here’s how Rolls-Royce shares could hit £25 in 2026

If Rolls-Royce shares continue their recent performance, then £25 might be on the cards for 2026. Let's take a look…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Prediction: in 2026 the red-hot Rolls-Royce share price could turn £10,000 into…

Harvey Jones can't believe how rapidlly the Rolls-Royce share price has climbed. Now he looks at the FTSE 100 growth…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

Prediction: Tesco shares could soon climb another 17%

After a strong run for Tesco shares, analysts are optimistic for the start of 2026. Well, most of them are,…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Prediction: the Vodafone share price could soar 40% in 2026

Despite a great 2025, the Vodafone share price is still down 20% over five years. The latest predictions suggest more…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

By January 2027, £1,000 invested in Nvidia shares could turn into…

What could £1,000 in Nvidia shares do by 2027? Our Foolish author explores three potential scenarios for the artificial intelligence…

Read more »

Investing Articles

How to target a stunning £1,000 weekly passive income for retirement, starting in 2026

It's a brand new year and Harvey Jones says this is the ideal time to accelerate plans to build a…

Read more »