Stock market rally: I think these are the best UK shares to buy now

I think that buying these UK shares now ahead of a likely long-term stock market rally could prove to be a profitable move.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Buying the best UK shares today could be a sound long-term move. After all, indexes such as the FTSE 100 and FTSE 250 have always successfully recovered from their various downturns to produce new record highs.

As such, purchasing today’s undervalued companies may mean there’s significant scope for capital growth in the coming years.

With that in mind, here are six shares that have experienced very mixed performances in 2020. Looking ahead, they appear to have the right strategies to deliver improving performances and could benefit from a stronger economic environment in the coming years.

UK shares with solid performances in 2020

Persimmon and Morrisons could be among the best UK shares to buy now. Even though their performances have generally been robust this year, they may benefit from a stock market rally in the coming years.

Persimmon has a strong balance sheet and a large land bank that could sustain profit growth in the coming years. Low interest rates may mean that demand for new homes remains robust, and even improves as the economy recovers.

Similarly, Morrisons may benefit from improving consumer confidence in 2021, as an economic recovery is likely to take hold. Its expansion into online shopping may provide it with a stronger market position relative to value-focused sector peers.

The potential to benefit from a stock market rally

A stock market rally may lift the prices of UK shares such as IAG and IHG. Both companies have suffered greatly from the 2020 stock market crash. Should a rally take hold in the coming years, it’s likely to be based on an improving economic outlook. This could mean the operating environment within the travel and leisure sector is strengthening.

Since IAG and IHG seem to have relatively solid balance sheets, they may outlast smaller and weaker peers in the current economic crisis. The end result could be stronger competitive positions that allow them to benefit to a greater extent from a likely recovery in demand over the long run.

An improving global economic outlook

UK shares such as BP and Rio Tinto have experienced mixed performances this year. Despite the stock market rally, BP’s share price is still around 45% down on its 2020 starting price. However, its plan to invest in low-carbon assets could lead to improving financial performance in the long run.

Meanwhile, Rio Tinto’s shares may have further capital growth potential, despite their 20% rise since the start of this year. The mining company could benefit from an expected economic recovery in 2021 that prompts rising demand for iron ore and other commodities.

With the company having maintained a solid balance sheet and strong cash flow, it appears to be in a good position to outperform many of its sector peers in the coming years.

Peter Stephens owns shares of BP, Morrisons, Persimmon, and Rio Tinto. The Motley Fool UK has recommended InterContinental Hotels Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Edinburgh Cityscape with fireworks over The Castle and Balmoral Clock Tower
Investing Articles

£7,500 invested in Scottish Mortgage shares 3 years ago is now worth…

Scottish Mortgage shares have the wind in their sails and have delivered excellent returns since 2023. Is this FTSE 100…

Read more »

Belfast City Sunset with colorful twilight over Lagan Weir Pedestrian and Cycle Bridge spanning over the Lagan River in downtown Belfast
Investing Articles

Up 1,164%! Here’s how the Rolls-Royce share price might keep surging

The Rolls-Royce share price has been flying of late. But here's one reason why the next few years could see…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Down 90% and 93%! Are Ocado Group and Aston Martin shares set for a mind-blowing recovery?

Aston Martin shares have been a complete disaster and Ocado has done just as badly. But are these FTSE 250…

Read more »

Amazon Go's first store
Investing Articles

How this £6.24 UK stock is copying Amazon’s winning tactics

Amazon’s success has been built on using its scale to earn high-margin subscription revenues. And a FTSE 250 stock is…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

Should I sell FTSE 100 stocks ahead of May and go away?

Jon Smith reviews an old market adage but questions whether this still applies against the backdrop in 2026 and the…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Time to buy Associated British Foods (ABF) shares after this exciting news?

Associated British Foods just told us what we've been waiting to hear, at interim time. But ABF shares fell, despite…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

These are 2 of the hottest FTSE 100 stocks to buy right now, say the experts!

Analysts are upbeat about which UK stocks to buy in 2026, in a year that could generate an all-time record…

Read more »

Investing Articles

How to invest £500 in the FTSE 100 today

James Beard explains how investing £500 in this FTSE 100 stock at the start of 2025 would have made an…

Read more »