What are the best UK shares to buy now?

Choosing the best UK shares to buy now is difficult. There are techniques for whittling down your favourites and weighing up their pros and cons.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Choosing which UK shares to buy now is never easy. I like to begin with the FTSE 100 and look for company names I recognise and understand. Once I’ve honed in on one, I then look at how its share price has been performing. I then look for reasons it may be declining or rising. Recent news sources and Motley Fool articles are great for finding this out.

If I want to look more closely at these UK shares, then I’ll go to the company website and read its most recent annual report or trading update for an idea of how the company is performing and how it expects to perform in the coming months.

Here are some examples:

Should I invest in Rolls-Royce?

I like Rolls-Royce. I think it’s a company with a strong heritage, engineering prowess, and scope to expand its cutting-edge technologies. However, it’s been particularly hard hit by the pandemic and has increased its debt exponentially in recent months just to stay afloat. As a very long-term investment, I would consider buying Rolls-Royce shares, but there is still risk attached. Today Rolls-Royce has a market cap of £6bn, but a year ago it was worth over £18bn. This FTSE 100 firm has a long way to go to recover, and investors need to be in it for the long haul.

Should I buy IAG shares?

Airline IAG has had a terrible year. The British Airways owner incurred a massive post-tax loss of €5.57bn during the first nine months of 2020. To survive it has cut jobs, restructured, and borrowed extensively, but to stand any chance of recovery it needs flights to resume. IAG has a €9bn market cap, but its net debt is €11.1bn. Its price-to-earnings ratio (P/E) is 2 and earnings per share (EPS) are €0.87. I’m not tempted to buy IAG shares.

Compass pointing towards 'best price'

Should I buy Cineworld shares?

As far as cheap UK shares go, Cineworld is definitely among the cheapest. But that doesn’t mean they’re a bargain. Cineworld has a P/E of 6 and EPS is 9.8p. Its market cap is £820m, down from £2.7bn a year ago. Cineworld had a ridiculous level of debt before the pandemic hit and has clawed its way through 2020 by piling on more and more. I don’t think it’s sustainable. And with the rise of streaming and on-demand viewing, I don’t think Cinema has the same consumer draw it once had. Personally, I will not be buying Cineworld shares.

Will the Shell share price recover?

I like Royal Dutch Shell and think the Shell share price will recover. The oil industry has taken a massive hit this year. Covid-19, oversupply problems and geopolitical tensions have created a perfect storm of destruction for the sector. Nevertheless, I think the price of oil will rise again. Even with a global push to move to electric vehicles, oil is a necessary evil in our lives. Shell is still an oil company, but it’s also transitioning to renewables. It’s a vast entity and as such I think the Shell share price will recover in time.

On a search for the best UK shares to buy now, I usually sift through a few to avoid. Having confidence in the future of my share buys helps me be a happy long-term holder.

Kirsteen owns shares of Royal Dutch Shell B. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

3 incredible ETFs I can’t stop buying for my SIPP!

Discover the three ETFs I've bought for my Self-Invested Personal Pension (SIPP) -- and why I expect them to continue…

Read more »

Investing Articles

Will the Lloyds share price rise another 15% in 2026?

Lloyds' is tipped for another double-digit share price rise next year. But can the FTSE 100 bank pull it off?…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

I asked ChatGPT to pick the ultimate FTSE 250-based Stocks and Shares ISA portfolio and it said…

Harvey Jones is looking for some FTSE 250 stock picks to put inside his Stocks and Shares ISA, and wondered…

Read more »