Hargreaves Lansdown investors are buying Rolls-Royce shares. Should you buy too?

FTSE 100 (INDEXFTSE:UKX) broker Hargreaves Lansdown (LON:HL) lists Rolls-Royce (RR) as its second most bought share last week. Is this stock worth buying?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Rolls-Royce Holdings (LSE:RR) saw its share price shoot up over 25% yesterday on news of a pilot programme being brought in at Heathrow that collates traveller Covid-19 results. And the excitement continues today as it rose a further 28% at the opening bell.

This follows on from a surge in share buying witnessed by broker Hargreaves Lansdown (LSE:HL), listing Rolls-Royce shares as its second most purchased stock last week. It bases this on the number of deals placed by its clients on the Hargreaves Lansdown platform. A gradually rising oil price may also have boosted sentiment around the downtrodden stock.

Is Rolls-Royce a good investment?

Reopening borders and getting travel moving again is key to boosting ailing economies. It’s early days, but there’s hope a digital health ‘passport’ will help restore confidence in air travel. Volunteer travellers are trialling the passport, called ‘CommonPass’, by taking a Covid-19 test at a certified lab and uploading their results to the app along with answers to a health questionnaire. This is welcome news for Rolls-Royce as it desperately needs flights to resume, so it can start earning again. Its principal source of revenue comes from air miles flown on the engines it sells. This explains why the pandemic has had such a detrimental effect on its business. Unexpectedly, the Rolls-Royce share price is now enjoying a record weekly performance, up over 107% since Monday.

Is now a good time to invest in Rolls-Royce? It’s hard to say. I think it’s deeply ingrained into British industry, loved by the government and filled with a level of expertise and prestige that’s hard to find elsewhere. For these reasons, I don’t think it will go bust. However, the economy is still in a bad way, Covid-19 cases are rising rapidly, Brexit remains a thorny issue and the price of oil is uncertain. This makes me think the Rolls-Royce share price will face further volatility, and I’m not sure this is the best time to buy.

Hargreaves Lansdown benefits from a Covid economy

As an alternative FTSE 100 investment, I think Hargreaves Lansdown itself looks good. It has a price-to-earnings ratio of 23, its dividend yield is 3.5% and earnings per share are 66p.

It seems that Hargreaves Lansdown is benefiting from several unexpected avenues boosting its sign-ups this year. According to the Financial Times, there was a significant rise in 25 to 34-year-olds opening ISA and SIPP accounts during March and April. In the US, the lack of sporting events was reported to have brought sports gamblers to investing platforms. This may well have been the case in the UK too. Then National Savings & Investments cut interest rates and announced it would be slashing the prize-winning potential on its most favoured of retail products, the Premium Bond. Since then, Hargreaves Lansdown has witnessed a rise in new customers. This could well be some disgruntled Premium Bond holders looking for a more lucrative place to invest their cash.

Investing in shares via a broker such as Hargreaves Lansdown is a great way to take control of your financial future. Long-term investors can make an average annual return of 8%-10% through buying and holding quality shares for 10 years or more. That’s a major improvement on interest rate returns on traditional bank accounts. I think long-term investing is wise and shares in Hargreaves Lansdown look a good buy.

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK has recommended Hargreaves Lansdown. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

The Barratt Redrow share price trades at a 13-year low! Is it a screaming buy at 266p?

The Barratt Redrow share price has taken a battering in recent years but Harvey Jones says the FTSE 100 stock…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

Why is everyone buying Rio Tinto shares?

Rio Tinto shares are the flavour of the week among investors. Paul Summers is asking whether this momentum will continue.

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How much do you need in an ISA for £100 a day in passive income?

Ben McPoland explains why he thinks this cheap FTSE 250 stock could contribute nicely towards an ISA pumping out passive…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Warning: hedge funds expect this FTSE stock to tank

This FTSE stock has already taken a huge hit due to the conflict in the Middle East. However, institutional investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how to invest £3k in the FTSE 250 for a 7.6% dividend yield

Jon Smith talks through how to build a robust FTSE 250 dividend portfolio with a yield well in excess of…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

2 potential hidden gems in the UK stock market

Our writer highlights two growth shares from the FTSE 250. Both could be under-the-radar winners in the London stock market…

Read more »

Happy young female stock-picker in a cafe
Dividend Shares

I was right about the Vodafone share price! Next stop 125p?

The Vodafone share price has soared since the lows of May 2025. Since racing past £1 in January, the shares…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Dividend Shares

Here are the secrets behind the FTSE 100’s success!

The FTSE 100 was overlooked, undervalued, and unloved for too many years. But it's made a comeback since 2021. Here's…

Read more »