Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Stock market rally: 2 cheap UK shares I’d buy for the new bull market and hold forever

Could the new bull market be just around the corner? I’d buy these top-value UK shares to get rich during the economic recovery.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I’m discussing two top UK shares I think are great buys for the economic recovery. I’m considering buying them for my own Stocks and Shares ISA right now. I think they could soar in value during the new bull market:

Bowled over

The mass closure of its bowling alleys during lockdown hit Ten Entertainment Group (LSE: TEG) hard. Its revenues almost halved in the six months to June compared to the same period in 2019. The introduction of fresh lockdowns in the UK mean more year-on-year sales disappointment for the second half of 2020, too.

But could now be the time to buy this UK share in an ISA? I think so. The 10-pin bowling market remains a lucrative one for investors to play, a sector that’s growing by 4% a year. And Ten Entertainment introduced share placings, cost cutting, and accepted government support to ride out the current crisis. It still had around £15m of available liquidity in its locker near the end of September.

There still remains a huge amount of uncertainty over Covid-19 vaccines. It’s quite possible that more lockdowns could be in store in 2021 should infection rates keep rising. Still, I’m giving Ten Entertainment serious attention as a way to play the bull market. And especially so at current prices. This UK share trades on a forward price-to-earnings (P/E) ratio of 12 times and carries a chunky 4.5% dividend yield as well.

Leisure stocks are some of the earliest to rise when broader economic conditions improve. Provided the fight against Covid-19 turns a corner, this UK share should soar much more impressively than the broader market. And it will surely provide titanic returns in the longer term too as the bowling craze returns.

Another cheap UK share I’d buy in an ISA

I’d also consider buying Britvic (LSE: BVIC) shares for the next bull market. Like Ten Entertainment, its operations have been hit by the Covid-19 crisis. In this case lockdowns in the UK and abroad damaged sales in the ‘out of home’ drinks segment.

Thankfully, though, sales of this UK share’s soft drinks for in-home consumption have soared, easing the sting. Clearly Britvic could suffer again in the near term but this shouldn’t worry long-term investors like me.

The FTSE 250 company has the financial might to ride out the current crisis. And it has the exceptional brand power to keep outperforming the broader drinks market too and deliver long-term earnings growth. Indeed, labels like Robinsons juices, R Whites lemonade, and Pepsi Max cola have allowed it to build market share. And these five-star products — allied with Britvic’s commitment to innovation — should allow it to ride the economic recovery as wider consumer spending activity improves.

City analysts reckon Britvic’s annual profits will soar around 25% in this fiscal period. This leaves the UK share trading on a forward price-to-earnings (PEG) ratio of just 0.6. With the drinks giant carrying a chubby 3.3% dividend yield, too, I reckon it’s a terrific buy for the new bull market.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended Britvic. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Start investing this month for £5 a day? Here’s how!

Is a fiver a day enough to start investing in the stock market? Yes it is -- and our writer…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Investing in high-yield dividend stocks isn’t the only way to compound returns in an ISA or SIPP and build wealth

Generous payouts from dividend stocks can be appealing. But another strategy can offer higher returns over the long run, says…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

A rare buying opportunity for a defensive FTSE 100 company?

A FTSE 100 stock just fell 5% in a day without anything changing in the underlying business. Is this the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Simplify your investing life with this one key tip from Warren Buffett

Making moves in the stock market can be complicated. But as Warren Buffett points out, if you don’t want it…

Read more »

Tesco employee helping female customer
Investing Articles

Is Tesco a second income gem after its 12.9% dividend boost?

As a shareholder, our writer was happy to see Tesco raise dividends -- again. Is it finally a serious contender…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

Has the Rolls-Royce share price gone too far?

Stephen Wright breaks out the valuation models to see whether the Rolls-Royce share price might still be a bargain, even…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How much do you need to invest in a FTSE 100 ETF for £1,000 monthly passive income?

Andrew Mackie tested whether a FTSE 100 ETF portfolio could deliver £1,000 a month in passive income – the results…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

One of my top passive income stocks to consider for 2026 is…

This under-the-radar income stock has grown its dividend by over 370% in the last five years! And it might just…

Read more »