Top stocks for an ISA! 2 cheap UK shares I’d buy for the next bull market

I’m thinking of buying these cheap UK shares in my Stocks and Shares ISA. I reckon they could make me a fortune during the next bull market.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The tough economic outlook means that many of us aren’t thinking about which UK shares to buy for the next bull market.

It isn’t just the worsening Covid-19 situation that casts doubt over the economic recovery and could lead to a fresh stock market crash. The threat of a fresh sovereign debt crisis, as countries increase borrowing, also looms large.

Added to this, Britain and the European Union’s ongoing failure to draw up a post-Brexit trade deal is another possible problem that could hammer the global economy, UK share profits, and hit investor appetite hard.

I’ve gone ISA shopping!

Failing to look beyond the current crisis could be a huge mistake, though. It means than UK share investors like me could miss a chance to chance to get seriously rich from the next bull market. And make no mistake: stock markets always soar following macroeconomic, geopolitical and social crises like we are facing today.

I’ve continued to invest in UK shares through my Stocks and Shares ISA in 2020. I’ve bought into Tritax Big Box and Clipper Logistics which are plays on the e-commerce sector. Profits at these companies should rocket during the economic recovery as consumer spending patterns pick up again.

2 other UK shares I’m thinking of buying

There are tons of other cyclical stocks on my watchlist for the next bull market too. Here are a few quality, and cheap, UK shares I’m also thinking of adding to my ISA today:

  • Buying TI Fluid Systems shares is a great way to play the early stages of the economic recovery. This UK share builds components for automobiles like brake and fuel lines, and thermal gadgets and injection systems inside engines. It’s more than 100 manufacturing sites spread across 30 countries and this makes it the supplier-of-choice for many major auto manufacturers. Spending on cars is one of the first things to spring higher when economic conditions improve. Consequently, profits here are likely to bounce back much sooner than those of many other UK shares.
  • I’m considering snapping up Coca-Cola HBC as consumer goods company profits also rise quickly during economic upturns. And, like TI Fluid Systems, which trades on a low price-to-earnings (P/E) ratio of 11 times for 2021, it offers brilliant value for money. The FTSE 100 giant trades on an undemanding price-to-earnings P/E ratio of 14 times for next year. I don’t think this low multiple reflects the firm’s other qualities either, like its immense brand power. It’s the world’s most value soft drinks brand worth a whopping $36.2bn, according to Brand Finance. The huge amounts it spends on product innovation (like refining its recipes and entering fast-growing markets like the low calorie segment) means Coca-Cola HBC continues to build its rapport with the public too. I’d not only buy this Footsie stock for the economic recovery, but hold it forever.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Could this cheap FTSE 100 stock be the next Rolls-Royce?

Paul Summers casts his eye over a battered-but-high-quality FTSE 100 stock. Is this the next top-tier company to stage a…

Read more »

ISA Individual Savings Account
Investing Articles

Hesitant over a Stocks and Shares ISA? Here’s a way to deal with scary markets

Volatile stock markets are scaring potential investors away from getting started with their first Stocks and Shares ISA in 2026.

Read more »

This way, That way, The other way - pointing in different directions
Market Movers

Standard Life’s announced a £2bn deal but its share price is largely unchanged. Why?

James Beard considers why the Standard Life share price didn’t take off today (15 April) after the group announced it…

Read more »

Happy parents playing with little kids riding in box
Investing Articles

Up 12% in a month, Hollywood Bowl is a UK dividend stock on a roll

This 5%-yielding dividend stock was one of the top performers in the FTSE 250 index today. What sent it flying…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Young investors are taking the stock market on a rollercoaster ride. Here’s how retirees can buckle up

Mark Hartley reveals the volatile impact that younger investors are having on the stock market and how UK retirees can…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

£7,500 invested in Aviva shares 5 years ago is now worth…

A lump sum pumped into Aviva shares half a decade ago has grown a lot. Andrew Mackie looks at the…

Read more »

Young female hand showing five fingers.
Investing Articles

Could £20,000 invested in these 5 dividend shares produce £14,760 of passive income over the next 10 years?

James Beard considers the potential of dividend shares to deliver amazing levels of passive income. Here are five that have…

Read more »

Workers at Whiting refinery, US
Investing Articles

At 570p, is it too late to consider buying BP shares?

Since the end of February, when the conflict in the Middle East started, BP shares have soared nearly 20%. But…

Read more »