Stock market crash: I’d drip-feed money into cheap UK shares in an ISA for the new bull market

The recent stock market crash could create an opportunity to buy cheap UK shares in an ISA for the long run, in my opinion.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market crash has caused many investors to become more risk averse when it comes to buying UK shares. This is a logical response to what was one of the fastest and most severe declines in the recent history of indexes such as the FTSE 100.

However, today’s low valuations could mean there are buying opportunities on a long-term timescale. The current bull market may still be in its infancy. Similarly, many British shares trade at cheap prices that could lead to impressive capital returns over the coming years.

As such, I feel now could be the right time to drip-feed money into cheap stocks in a tax-efficient account such as an ISA.

Cheap UK shares after the stock market crash

The stock market crash has been replaced by a bull market after the recent equity market rebound. However, indexes such as the FTSE 100 and FTSE 250 continue to trade significantly below their prices from the start of the year. For example, the FTSE 100 is currently 23% down year-to-date.

Within the stock market, there may be a number of cheap UK shares available to buy today. Sectors such as banking, energy and travel continue to be unpopular with investors. Why? It is due to their challenging near-term outlooks. Yet in many cases, companies operating within those industries have solid financial positions. And I think they could respond positively to improving economic conditions over the long term.

Therefore, buying cheap UK shares after the stock market crash could be a logical strategy. It may enable an investor to purchase high-quality companies at low prices ahead of a potential recovery as the bull market gains ground over the long run.

Drip-feeding money into cheap UK shares

Of course, there could be a further stock market crash in the coming months. Risks such as Brexit and the US election may weigh on investor sentiment in the short run. Therefore, it may be prudent to drip-feed money into FTSE 100 and FTSE 250 shares, as opposed to investing a lump sum.

Buying smaller amounts of cheap UK shares regularly may mean that an investor can access even lower prices should there be further market volatility ahead. It may also help to overcome the psychological challenges of buying shares in an uncertain economic period. In other words, declining stock prices may be viewed as an opportunity to regularly purchase more shares. That is instead of it being a reason to worry about paper losses on a large investment.

Clearly, the stock market crash has caused ISA investors to experience paper losses this year. However, the track records of the FTSE 100 and FTSE 250 suggest that a sustained bull market and a recovery over the long run are likely. Investing through a tax-efficient account such as an ISA on a regular basis could be a means to capitalise on it.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

How much do you need in an ISA for £100 a day in passive income?

Ben McPoland explains why he thinks this cheap FTSE 250 stock could contribute nicely towards an ISA pumping out passive…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Warning: hedge funds expect this FTSE stock to tank

This FTSE stock has already taken a huge hit due to the conflict in the Middle East. However, institutional investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how to invest £3k in the FTSE 250 for a 7.6% dividend yield

Jon Smith talks through how to build a robust FTSE 250 dividend portfolio with a yield well in excess of…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

2 potential hidden gems in the UK stock market

Our writer highlights two growth shares from the FTSE 250. Both could be under-the-radar winners in the London stock market…

Read more »

Happy young female stock-picker in a cafe
Dividend Shares

I was right about the Vodafone share price! Next stop 125p?

The Vodafone share price has soared since the lows of May 2025. Since racing past £1 in January, the shares…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Dividend Shares

Here are the secrets behind the FTSE 100’s success!

The FTSE 100 was overlooked, undervalued, and unloved for too many years. But it's made a comeback since 2021. Here's…

Read more »

A young Asian woman holding up her index finger
Investing Articles

Don’t miss this once-in-a-decade opportunity to profit from the stock market’s AI hype

Our writer considers a rare value opportunity that could emerge if AI hype leads to a siginficant stock market correction.…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall.
Investing Articles

£10,000 invested in easyJet shares on 1 April is now worth…

It's been a strange month for easyJet shares. But what exactly would have happened to a sum invested in the…

Read more »